May 26, 2016

Twitter Makes Remarketing Easier With New Universal Website Tag

April 4, 2016 Chris Crum

Twitter recently launched the universal website tag, which it has made available to all advertisers, large and small. This is a feature that lets yo track site conversions and managed your tailored audience campaigns. The universal website tag does not replace the existing single-event website tag, but rather is offered […]

What Helps Small Businesses Sell More Online

January 6, 2016 Chris Crum

A study recently released by Assurant Solutions finds that over 40% of small-to-midsize businesses say the reasons they have a hard tie competing with larger e-tailers is a lack of product expansion opportunities and IT integration skillset. The survey polled 450 merchants across the United States in an effort to […]

How to become the obvious choice for new clients

December 9, 2015 Jim Connolly

What emotion does a prospective client need to feel, before they hire you? A key emotion behind decision making is discomfort. I was thinking about this earlier, when the first client for 2016 joined my Marketing Mentor Program. She explained that she had reached what she called “a tipping point”. […]

Optimizing Old-School Marketing Essentials

November 4, 2015 Joshua Titsworth

We all use them. But who thinks about the old-school marketing essentials like business cards, PowerPoint slides, everyday emails, and social media avatars? But the truth is that if we don’t pay attention to these little details, we’re overlooking one of the most powerful tools in our marketing arsenal.

Web Marketing is a Process, not a Project

October 5, 2015 Stoney deGeyter

Projects are often defined by a finite amount of work that needs to be done before it’s complete. A school project has some guidelines and a due date. A house remodel starts with an idea and a definitive goal for completion. Construction has plans and an end (though it may […]

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