Optimizing Old-School Marketing Essentials
[November 4, 2015]
We all use them. But who thinks about the old-school marketing essentials like business cards, PowerPoint slides, everyday emails, and social media avatars? But the truth is that if we don’t pay attention to these little details, we’re overlooking one of the most powerful tools in our marketing arsenal.
Web Marketing is a Process, not a Project
[October 5, 2015]
Projects are often defined by a finite amount of work that needs to be done before it’s complete. A school project has some guidelines and a due date. A house remodel starts with an idea and a definitive goal for completion. Construction has plans and an end (though it may not seem like it!). In […]
Social media marketing isn’t a popularity contest
[September 9, 2015]
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case. Just like back in the early days of the web when many webmasters believed that hits […]
3 Easy Ways To Use Scarcity Marketing The Right Way (Video)
[August 12, 2015]
I’ve yet to meet a small business owner who hasn’t been sucked into buying something because they were afraid of missing out.
What To Do When All The Good Business Ideas Are Taken (Video)
[July 15, 2015]
Have you ever hesitated to move forward with your business product or service idea because it felt like everyone was already doing what you wanted to do?
Are you making any of these 5 serious marketing mistakes?
[June 17, 2015]
If you want to attract far more sales leads or client enquiries, here are 5 important areas to pay attention to. They are based on some extremely common marketing errors, which cost small business owners a fortune.
Here’s why your business needs a great support network
[May 28, 2015]
To build a successful business, you need a great team of people around you. I’ve personally seen why this is so important over the past 72 hours… [more on that in a moment!]
The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]
[April 29, 2015]
Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice.
Online Reputation Management with Andy Beal
[April 8, 2015]
Have you ever Googled yourself and found people talking smack about you or your company? Or discovered an undeserved negative review of your business on Yelp? Discover to how to take control of your online reputation from industry expert Andy Beal in this interview. Managing your company or brand’s online reputation isn’t just a good idea, […]
Troubleshooting your B2B marketing data problems
[March 10, 2015]
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to […]
21 Blogs I Turn To When I Need to Learn How To Do Stuff
[February 25, 2015]
No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice I subscribe to many blogs, read blogs daily and generally find that when I search for things blog posts offer the most useful solutions. I read many different types of blogs – some […]
SEO Isn’t About Price, It’s About ROI
[January 28, 2015]
Many small businesses shy away from SEO because of the cost. They don’t have large budgets, and when they see a price tag of $1-5K per month, they often balk at it as “unaffordable”. I certainly understand that. All new expenses have to be justified, and it’s tough to suddenly invest in something that doesn’t […]
Are You Socially Easy?
[January 7, 2015]
Building up an effective social presence takes a lot of work, but there is nothing wrong with being easy on social media! [Tweet This] In fact, it’s highly recommended, and there is almost no stigma attached to it.
Why Context Marketing is Nothing New
[December 10, 2014]
So, the latest buzzword in the online space iscontext marketing, or the ability to look into the context of what your customers want and deliver on that need.
How to stop The Blame Game from destroying your business
[November 19, 2014]
I spoke with a small business owner earlier, who was blaming his customers for the slowdown of his business. He went on to explain that his customers werefools for turning to other suppliers, who are a little less expensive than him.
Tips For Writing Better Business Blogs
[October 29, 2014]
Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would […]
Don’t let that guy ruin your marketing
[October 8, 2014]
So, who is that guy? He or she, is the person who doesn’t ‘get’ what you’re saying. They can’t see the value. They can’t see your point. They frustrate you with questions that show zero understanding of your message.
How to make the right business decisions
[September 17, 2014]
I’d like to share some ideas with you today, about your role in your business. You often hear small business owners talking about how many hats they wear. They’re referring to the number of different roles they play within their business. Whilst every business owner wears a number of different hats, it’s important to know […]
7 Honest truths about marketing
[August 27, 2014]
Here are 7 important things to consider, when marketing your business.
How to attract attention and get people talking about your business!
[August 6, 2014]
This may be the most useful post I’ve written this year. As regular readers will know, I often talk about the need for business owners to attract the attention of their marketplace and give them a story worth sharing. Well, I recently experienced a great example of how the process works.
Customer Driven – Word-of-Mouth Referrals – The Lifetime Value of a New Customer
[July 16, 2014]
Podcast: Play in new window | Download (Duration: 14:39 — 13.4MB) You understand the value of your best customers. But do you have a system in place to ask them for referrals?
Why offering free consultations can be an expensive mistake
[June 25, 2014]
I see a lot of struggling business owners, offering free initial consultations. They give their time away like it’s of no value… like they are sat in a quiet office, with no clients and nothing to do. That’s a terrible impression to give to their marketplace.
5 Steps to Customer Data Hygiene: It’s Not Sexy, But it’s Essential
[June 4, 2014]
Are you happy with the quality of the information in your marketing database? Probably not. A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? And 88% are missing basic firmographic […]
Asking The Important Questions Concerning Creativity
[May 14, 2014]
A big part of our identity and the nature of our work at TopRank Online Marketing is focused around creativity. In fact, the tagline on our company website is: “Smart, Creative, Focused On Results”, three key principles that drive a lot of what we do and what we stand for. Of course creativity comes in […]
What is Customer Engagement and How Do You Get It?
[April 23, 2014]
You hear it all the time: if you want to sell you have to engage with your customers; your content must engage your customers; or your blogs must be engaging. OK, I get it. My writing must be engaging, but what exactly does that mean? Well there are 2 types of content: that which asks […]