July 31, 2016

Twitter Launches Emoji Targeting For Advertisers

June 17, 2016 Staff Writer

Twitter has become the first social media platform that lets advertisers target by what emoji a user has tweeted. The idea is that emoji’s are indicators of emotion, or even more specifically wanted actions, which can be used by businesses to target their product marketing. For instance, a hot coffee […]

Global Dark Social sharing is now 84%

June 10, 2016 Staff Writer

Global Dark Social sharing is now 84% of all consumer sharing of publisher and marketer content according to a new study by RadiumOne. Dark Social activity is considered to be sharing of content via private channels such as email or messaging. According to the study, Dark Social shares as a […]

Google Tool Tests Your Websites Mobile Speed And Quality

June 2, 2016 Staff Writer

Google launched a new tool today called ‘Test My Site” at testmysite.thinkwithgoogle.com. The tool helps you find out how well your site works across mobile and desktop devices, but its primary purpose is to make the mobile web experience faster. The new tool is part of the ‘think with Google‘ […]

Twitter Makes Remarketing Easier With New Universal Website Tag

May 25, 2016 Chris Crum

Twitter recently launched the universal website tag, which it has made available to all advertisers, large and small. This is a feature that lets yo track site conversions and managed your tailored audience campaigns. The universal website tag does not replace the existing single-event website tag, but rather is offered […]

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