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Top Articles
Google Launches Enhances Adwords CPC
[2010-08-25] Google AdWords has now launched an automated bidding feature called Enhanced CPC. This tool will allow marketers to adjust the costs of their Max CPC bid automatically, to increase conversions based on their past conversion record. The new tool also "detects attributes such as the user's location, language settings, browser, and operating system and analyze how these attributes may impact the likelihood of your ad converting" said AdWords.
Google Launches A Blog For Small And Medium Businesses
[2010-08-11] We're certain our readers are going to love this news…. Google have launched a blog specifically for small and medium businesses.
Making Sense Of Social Media For Your Business
[2010-07-28] I was recently asked at a communications and marketing conference for senior executives when Social Media would start to appeal to all senses including, vision, hearing, smell, taste, and touch. It was an interesting question and the first time that I had heard it in public.
The Mechanics And Logistics Of Your Business Blog
[2010-07-14] This week we are going to discuss the mechanics and logistics that go into your business blog. Today, specifically, I want to talk about the look or window dressing of your blog. Too often I see companies use the standard WordPress theme with no customization or branding.
Utilizing Online Advertising To Increase Site Traffic
[2010-06-30] Link building is a very powerful tool being used by many businesses today in order to reach out to their customers in a more convenient and cost-efficient way. Using the Internet as a means of communication is one of the main strategies that businesses apply today. Many companies have prospered by using the right combination of link building strategies.
Are you a social media detective?
[2010-06-16] For many companies, the conversation has shifted from "why" or "should" we do social media, to "where" and "how" social media should be done.
Using Your Expertise To Help Others And Grow Your Business
[2010-06-09] I am constantly talking to business people, with companies large and small, and I often give them the same advice about Internet marketing, and search marketing in particular:
The Value Of Social Media And Its Impact On Your Business
[2010-05-26] This year, Social Media marketing will gain significant support in resources and investment across businesses of all shapes and sizes.
Using App Stores To Grow Your Web Business
[2010-05-12] Time is money when you're a small business owner, and you probably don't have time to scour the Internet trying to find every application you need to promote or expand your small business. One small business that can help yours is an apps store. These pull together mobile and web apps for you, saving you precious time.
Tips For Choosing A Business Mentor
[2010-04-28] While mentoring is common in large corporations, most entrepreneurs don't have a source of advice to bounce ideas off of. Successful small business owners are often ones who have learned from those who have gone before them. SCORE "Counselors to America's Small Business" offers these steps for choosing a mentor who will best fit your business goals and give you helpful answers to your business questions.
Driving Traffic To Your Business With YouTube Videos
[2010-04-14] Even though most of our SEO advice relates to getting traffic to your own website, you can still make sure your message gets out to the general public via YouTube. YouTube videos can be optimized so their titles show up in search engine results for popular topics, or specialized niche issues.
Exposing Your Web Business Using Social Media
[2010-03-31] 1. Facebook If you have not heard of it, and worse yet if you are not on it, you just don't have a chance to keep up with the competition. Chances are, your competing brands are on the mega power social media site and if you are not, well, I would rather not mention what the consequences will be for you business wise. Facebook isn't just for individuals anymore. Yes, there are still the occasional peeps that really say, "I like Facebook to keep in touch with mom and grandma," but most people do like to check out their favorite brands and businesses too...this is 2010 not 2008.
Matching Your Social Media And Business Needs
[2010-03-15] Summary: Marketers face so many choices that just deciding which to explore is a major challenge in itself. Here are some ways to match social media to your business objectives and resources.
Localizing Your SEO Efforts To Gain Web Business
[2010-03-03] Every day, people search for products and services that they can get in their own neighborhoods. A new Google search feature even allows users to refine or restrict their queries to results near their own. The example given in Google for "things to do on St. Patrick's Day" and modified for Minneapolis shows the power of a local search for a fairly general query.
Adding Social Media Optimization To Your Website
[2010-02-17] As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets. Whether you're in the business of creating, marketing, selling, or distributing media, the social Web is an incredible medium that can create a brand, establish visibility, and build demand, all without active promotion.
How To Top Your Local Business Search
[2010-02-03] Last year I recorded and published a podcast about using the Google.com Local Business Centre to list your business and enhance your online visibility using this free tool.
Building Your Web Presence With Twitter And Facebook
[2010-01-20] So just how does Google consider the links that we post in Twitter and Facebook - will they be considered as incoming links to our website and help us get found online in the search engines?
Getting Your Business Found With Googles Real-Time Search
[2010-01-06] It's pretty safe to say that the buzz throughout the latter half of 2009 surrounded real-time search. With Google rolling out real-time search results into its regular results page in early December, there is now even greater opportunity to get more exposure for your business.
Optimizing Your SEO For Local Business Success
[2009-12-16] Local search has been one of the fastest growing areas of search marketing in the last few years. A local search engine listing gives small businesses the chance to "play with the big boys" by having their listing appear towards the top of most search results pages without the need for expensive PPC advertising.
Easily Analyze Your RSS Adsense Data With Google Analytics
[2009-11-18] The news is out that Google Analytics has added AdSense for Feeds and Google Feedburner data for all the items it analyzes & monitors. If you are also using one of the two tools for feed advertising, you will now be able to see the performance of your ad implementation in terms of item clicks.
How To Stay In Control Of Your Online Business
[2009-11-03] If you've been following my earlier posts like "Looking for a few lazy affiliates", you might come to the realization that there's no "secret sauce to internet marketing success", at least in the early stages of your business. Here are some tips to help you get your business to the point of being able to operate when you're not there (my definition of being a business owner, rather than have your business "own" you).
How To Beat Your Competitors With Focused Optimization
[2009-10-21] As search marketers, most SEO professionals are focused on the optimization aspects (both on page and off page) that will help a site achieve top rankings in the SERPs of the major search engines. The complexity of achieving top rankings increases by the day with the algorithms focusing more and more on factors that cannot be manipulated by a site owner/webmaster.
Joining TV Marketing With The Internet To Promote Your Business
[2009-10-07] It's pretty rare that I watch local TV Stations "real-time" . But a show was on the other day at the exact moment I wanted to watch it (OMG) so I sat down with a beverage and laptop to enjoy it. I habitually pulled out the Tivo Remote every ad, banging on the FF button, soon realizing that it wasn't going to work. Here's the pattern I saw on local ads:
Social Media Will Change How We Do Business Forever
[2009-09-23] Thursday was a great day for me as I spent some time at the digiday:SOCIAL conference in New York City. I listened to speaker after speaker and panelist after panelist talk about what companies are doing in social media. And during the breaks, I heard from attendees, too. What came through loud and clear is that social media is changing businesses. It's not some new thing coming in the future. It's here now and it's changing the way we think about our businesses.
How To Better Market Your Website
[2009-09-09] In my previous posts about How to build a Successful Website you would have noticed that how important users are for your website and how important it is to retain them and so today I would take some Marketing methods and laid down steps you should follow to market your website better. I would use my forums and blogs as an example but this can be applied to any website.
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