September 24, 2016

Google Creates Mobile Travel App

September 21, 2016 Rich Ord

Google has created a comprehensive new travel app, Get Trips, available for both Android & iOS mobile devices, that push it further into the travel industry. The new travel app, targeted toward sight seeing consumers, is both a trip planner and coordinator, giving you helpful suggestions on things to see […]

Precisely Target Customers Internationally with New Facebook Tool

September 9, 2016 Rich Ord

Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target customers in new countries who are similar to their existing ones. With the tool, a business can upload a list of leads or their current customers and Facebook will find potential similar leads. Prior to […]

Google Improves its Ecommerce Platform

August 30, 2016 Rich Ord

Google introduced a new version of its Google Merchant Center today that offer more efficient navigation and makes additional shopping programs easier to find. The Google Merchant Center enables online retailers to connect their products to Google so that their products are included in search results, YouTube and partner websites. […]

WhatsApps Announces New Business Uses and Sharing of Data

August 25, 2016 Rich Ord

In a reversal of previous pledges, WhatsApp is going to begin sharing data with Facebook in order to connect accounts, detect spam and improve ad targeting. This includes sharing your phone number and usage information for Facebook’s internal use, but not sharing any actual texts, since they are encrypted and […]

Adblocking is an Existential Threat

August 8, 2016 Rich Ord

Can adblocking kill the free internet? “It’s inconceivable, I think, that we would simply just allow this threat from adblocking to continue without actually having a strategy,” says IAB UK’s Steve Chester. “It’s something which we will have to develop. I don’t underestimate that it’s potentially an existential threat.” The […]

Social Media to Drive Your Web Retail Business

August 1, 2016 Rich Ord

Felim McGrath, who is the Trends Manager at GlobalWebIndex, believes that social media will be a driving force encouraging online shopping. He says that one third of the world’s population is now on social media, which is up an astounding 10% over last year. “With such a significant amount of […]

Twitter Launches Emoji Targeting For Advertisers

June 17, 2016 Staff Writer

Twitter has become the first social media platform that lets advertisers target by what emoji a user has tweeted. The idea is that emoji’s are indicators of emotion, or even more specifically wanted actions, which can be used by businesses to target their product marketing. For instance, a hot coffee […]

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