Twitter recently launched the universal website tag, which it has made available to all advertisers, large and small. This is a feature that lets yo track site conversions and managed your tailored audience campaigns. The universal website tag does not replace the existing single-event website tag, but rather is offered […]
A lot of businesses tend to focus on only one or two areas of web marketing. The reasons for this vary, but it often comes down to what they think they need for their goals and what the business has the budget to support. Does that sound about right to […]
Marketing Podcast with Nicholas Kusmich There are lots of experts and gurus out there telling you now is the time to get on Facebook advertising. While some are treating it like the next get rich wave most agree – to be successful you need to create to target precisely and […]
A study recently released by Assurant Solutions finds that over 40% of small-to-midsize businesses say the reasons they have a hard tie competing with larger e-tailers is a lack of product expansion opportunities and IT integration skillset. The survey polled 450 merchants across the United States in an effort to […]
What emotion does a prospective client need to feel, before they hire you? A key emotion behind decision making is discomfort. I was thinking about this earlier, when the first client for 2016 joined my Marketing Mentor Program. She explained that she had reached what she called “a tipping point”. […]
We all use them. But who thinks about the old-school marketing essentials like business cards, PowerPoint slides, everyday emails, and social media avatars? But the truth is that if we don’t pay attention to these little details, we’re overlooking one of the most powerful tools in our marketing arsenal.
Projects are often defined by a finite amount of work that needs to be done before it’s complete. A school project has some guidelines and a due date. A house remodel starts with an idea and a definitive goal for completion. Construction has plans and an end (though it may […]
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case. Just like back in the early days of the web when […]