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Top Articles
Deciding How To Organize Your Small Business
[2009-07-01] Dave, we're trying to figure out, should we set up our business as an LLC or S-Corp? In particular, an LLC Corporation instead of an LLC partnership, though we have heard from a few people that a partnership LLC is best. What's the difference and what works best with three -- unequal ownership -- founders?
Converting 3rd Party Site Customers Into Your Customer
[2009-06-17] Recently lots of internet marketers hopped on getting Facebook vanity URLs claiming them to be a second coming of domain names. But the problem with networks like Youtube, Facebook, MySpace, Twitter, etc etc etc is that you end up being someone else's user generated content, and it is virtually impossible to move a person from content consumer on those 3rd party sites into a customer on your site.
How To Get Your Business Started With Facebook
[2009-06-03] Are you a new business wondering how to build a presence on the web in less than 24 hours, at no cost and without having to be a technical guru? In this article you will discover 7 tips for getting started with a Facebook Page for your business to help you start building your brand online.
Increase Your Market Success With Twitter
[2009-05-13] Over the past few weeks I have been reading a book called Twitter Power by Joel Comm. As many of you know I am not a big fan of books, but I have to say it is one of my favorite books. Even though I already know a lot about social media it made me think about Twitter in a new way. Here are a few things I learned:
Focusing On Wrong Strategies Can Be Killing Your Business
[2009-04-29] Every now and then I look at a site and wonder if the owner is even trying to make money. Well, I guess I know they are because they do all the "right" things to make money, but they are doing all the wrong things to serve their customer's needs.
Embracing Social Networking To Market Your Business
[2009-04-13] These days it seems like half of all small business owners have fully embraced social networking, and the other half are still trying to figure out if it's even worth it. Okay, so that's probably a gross generalization. And I'm sure there are some folks who are just dabbling. But you get my point.
Using Marketing Templates For Small Web Businesses
[2009-04-02] My wife and I are in the midst of moving my mother-in-law from New York to New Jersey, and one of the things she needs help with is changing her car registration and driver's license. So, as you might expect, I headed to the Web to find out what to do. What I found from the New Jersey motor vehicle bureau has a lesson in it for many small business Web sites.
Conferendum Offers Web Conferencing Solution For Small Business
[2009-03-19] Conferendum is a web conferencing vendor based in Germany. They just announced a new service that should appeal to many small businesses and even some larger companies. The basic concept is that Conferendum will let you use their web conferencing software to run pay-per-view events. They handle the online registration and payment process. You manage the content and the delivery. You pay nothing up front. Conferendum simply takes a 25% cut of whatever revenues your event brings in and sends the rest to you.
Increase Your Marketing With Killer Headlines
[2009-03-04] Any marketing professional or copywriter worth their salt will tell you the headline is the single most important part of any sales, marketing or advertising piece. In fact, most good copywriters spend far more time on the headline than they do writing everything else.
Even Small Businesses Need A CRM Solution
[2009-02-18] Here are several excerpts from an article by Dale Vile, Research Director for Freeform Dynamics, CRM Promise and Practicality for the Smaller Business. Be sure to also check out my commentary at the end of this post:
Social Media To Become A Mainstream Business Asset In 2009
[2009-02-04] As the economic dust settles and continues to stir, impacting budgets around the world, there are still two constants that we need to keep within perspective; people and products.
New SEO Tool Set For Small Businesses
[2009-01-14] As a change up from my usual Frank Friday thoughts I had the chance to review a new SEO tool that has been developed to help the DIY (do-it-yourself) search engine optimization crowd. Primarily this crowd would consist of small business types with very low level SEO needs (you'll see why in a minute).
Don't Spend All Your Time With Your Business
[2008-12-29] The nice thing about the Internet is that your business need never close--you can serve customers every minute of every day. The bad thing about the Internet is it gives us the idea that we shouldn't ever personally shut down--we feel guilty going off the grid for even a few days.
Small Businesses Are Still Losing on Online Marketing
[2008-12-17] A new study out by Microsoft AdCenter confirms it - small business are still missing the mark when it comes to the potential of online.
Why Should Small Businesses Blog?
[2008-12-01] Seth Godin and Tom Peters talk about the power of blogging at the Open Forum. Peters says it's the best marketing tool by a long shot.
Social Media Is Still Evolving As A Business Tool
[2008-11-13] I was relieved to see the following reaction from the first day's crowd when PubCon's Brett Tabke asked if people had seen an increase in their business and about 50% of the crowd raised their hands. When asked if they felt that it would increase in the coming year it looked like about 75% of the folks (out of hundreds and hundreds) were positive. Only about 4 or so people were willing to admit they were worried. Are the numbers skewed? Of course they are. They are numbers. The idea is that at least people want to ACT positive. One of the ways to get busy is social media / marketing / networking.
Don't Abandon Your Facebook Fan Page
[2008-11-05] If you're a business creating a profile on Facebook and decide you want to add a fan page to the mix, there are several very big "don'ts" you need to watch out for. Contrary to what you might think, its not enough to slap your logo in the picture area, add some info about your business and let it sit, hoping someone will see it.
Solidifying The Final Stages of a Website
[2008-10-22] Sales people talk a lot about about "closing the deal", the final stage in the sales process needed to get people to sign on the dotted line.
The Answer to the Bailout Crisis is Search Marketing
[2008-10-06] It's another week of uncertainty and the wide variety of prognostications about the financial "meltdown" or "crisis" or "Armageddon" or whatever it is you want to call it. Is it the end of the world as we know it?
Not Convinced Your Business Needs a Blog ... Still?
[2008-09-24] Recently I wrote about why a business needs a website, regardless of whether it was a small or large business. The emphasis was on small businesses having a site as a method of cost-effective promotion and taking their company to a larger audience.
Valuing your services
[2008-09-10] One lesson I've learned since I started my business about 3 1/3 years ago - if you don't value your work, nobody else will either.
A Powerful Marketing Tool for Small Businesses
[2008-08-27] In case you don't like listening to audio, here's a transcript of today's podcast on "The Most Powerful Small Business Marketing Tool Known to Man (or Woman)"
Have a Strategy When Creating Multiple Blogs
[2008-08-13] I was recently in a conversation with a colleague who is revamping their client's website. As he and I were talking, he asked an important question:
Buyer's Guide to Web Analytics
[2008-07-28] John Lovett from Jupiter Research released his new report titled Web Analytics Buyer's Guide, Assessing Vendors' Competencies and Value.
Simple Ways to Improve your User Experience
[2008-07-24] I'm fascinated by human psychology, and in particular online human psychology. What makes a user complete one action while ignoring another. How changing some text can double the number of desired actions, or changing the layout of your page can increase your profits exponentially. And so I'm also fascinated by User Experience ("UX") and trying to apply online behavioural study from the user perspective.
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