December 2, 2016

New YouTube HDR Video Standard Pushes Internet TV Convergence

November 8, 2016 Rich Ord

YouTube announced today support for High Dynamic Range (HDR), improving the brightness, image contrast and color range of videos. This is yet another step in YouTube’s goal of offering content that can play on large HDTV screens. “HDR videos have higher contrast, revealing precise, detailed shadows and stunning highlights with […]

Facebook Makes Cross-Country Marketing Possible for Small Business

October 12, 2016 Rich Ord

Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook is uniquely positioned as both a social platform and a marketing platform that has an astounding 1.7 billion monthly active users, one-fifth of the […]

Google Creates Mobile Travel App

September 21, 2016 Rich Ord

Google has created a comprehensive new travel app, Get Trips, available for both Android & iOS mobile devices, that push it further into the travel industry. The new travel app, targeted toward sight seeing consumers, is both a trip planner and coordinator, giving you helpful suggestions on things to see […]

Precisely Target Customers Internationally with New Facebook Tool

September 9, 2016 Rich Ord

Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target customers in new countries who are similar to their existing ones. With the tool, a business can upload a list of leads or their current customers and Facebook will find potential similar leads. Prior to […]

Google Improves its Ecommerce Platform

August 30, 2016 Rich Ord

Google introduced a new version of its Google Merchant Center today that offer more efficient navigation and makes additional shopping programs easier to find. The Google Merchant Center enables online retailers to connect their products to Google so that their products are included in search results, YouTube and partner websites. […]

WhatsApps Announces New Business Uses and Sharing of Data

August 25, 2016 Rich Ord

In a reversal of previous pledges, WhatsApp is going to begin sharing data with Facebook in order to connect accounts, detect spam and improve ad targeting. This includes sharing your phone number and usage information for Facebook’s internal use, but not sharing any actual texts, since they are encrypted and […]

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