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Top Articles
Step by Step Guide to PPC Campaign Setup
[2008-04-28] As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to "fix" or "improve" their PPC campaigns all arrive with their accounts in the same state.
How to Track Offline Sales to Your Site
[2008-04-17] When I speak at conferences and other events, I frequently discuss how businesses without shopping carts can track their offline sales back to their Web sites. Only by doing so can these businesses truly know how much their Web site is worth, and by extension know how much to invest.
Valuable Marketing Lessons
[2008-03-31] Recession, recession, recession I don't know about you but I have had my fill of this doomsday word! It seems to me the panic caused by this word simply increases the chances of a recession occurring.
Bill By The Hour Or A Fixed-Fee Estimate?
[2008-03-27] This post is going to deviate a bit from the technical realm but I just read a report in the latest HOW Design magazine that was based on a recent survey of designers' rates. One of the questions in the survey asked whether designers disclose their hourly rates to their clients.
When To Quit The Race
[2008-03-05] Many businesses fail each year. Others are sold. You read about a few in the newspapers, but for each newsworthy event, thousands occur quietly in good economic times and bad.
Use Blogs To Help Your Small Business
[2008-02-18] USA Today's Steve Strauss is a recent convert to the value of blogging and in today's "Ask the Expert" he explains how blogs can help small businesses.
How Web Marketing and Cooking Are Alike
[2008-01-31] .My wife is a great cook. Not just good. She's an outstanding cook. I mean restaurant quality.
Google Webmaster Tools Geo Targeting
[2008-01-17] I've been meaning to write about this for quite some time. In my opinion this has the potential to really rock the boat for multi-language, multi-country SEO.
Social Marketing Campaign Success
[2008-01-02] Two elements are critical to the success of any social marketing campaign.
Ways to Earn Trust From Your Visitors
[2007-12-13] Trust is a key usability issue when it comes to running a successful online business.
Link Building and Relationship Marketing
[2007-12-13] Besides Rapping about it, there are other tried and tested ways to create a successful link campaign. Without link-building there would not be any high rankings.
Raising Landing Page Conversions
[2007-12-10] Recently I took part in a teleconference with Anne Holland (Content Director) and Tim McAtee (Senior Analyst) at MarketingSherpa.
Managing Your Complex Web Site
[2007-11-29] Large sites have a variety of problems. They are inherently more complex than smaller sites to manage from many perspectives.
How to Dissatisfy Your Visitors
[2007-11-16] Since creating a website that is "user friendly" is often difficult and time consuming, I thought it would be fun to explore a few ways to create a dissatisfying user experience on your website.
What Are The Ingredients To Making Substantial Income Online?
[2007-10-30] In contrast to the numerous "I am new to the Internet, I have no money and I don't have a computer (I'm typing this to you at work), I want to make a full time living online as a Super Affiliate.
Drive Away Browsers And Seek Buyers
[2007-10-22] Question: A client of mine showed me their blog, and asked: "I'm not happy with the income my blog is generating. Can you help me increase my profit? I run both google adsense and affiliate offers".
Point Your Visitors at the Content
[2007-10-11] It is important to remember why your web site is around, if you lose direction with it you can easily fall prey to having a lot of fancy web site but not much purpose for your visitors.
Converting Visitors Through Errors & Form Fields
[2007-09-27] Forms are one of your primary points of contacts with your visitors.
Improving Conversions: Difference Between Larger & Smaller Companies
[2007-09-20] Based on all of the buzz about "conversion" it seems that it has become the metric of the year for online marketing.
Will AdWords Quality Score Guidelines Trash Affiliate Earnings?
[2007-09-20] There's been quite a bit of debate about how pay-per-click market leader Google AdWords' Landing Page and Site Quality Guidelines is going to hit PPC affiliates.
Google Analytics Partly Showed Wrong Absolute Visitors
[2007-09-13] Google's web statistics service, Analytics, was partly showing the wrong value for "Absolute Unique Visitors," Google said in a statement.
5 Easy Ways to Make Your About Us Page More About Your Customers
[2007-09-06] For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust.
It Doesn't Pay to Separate Ads and Content
[2007-08-29] Any independent webmaster who has been making good money on the web for a few years has realized that blending ads in content, or distributing ads as content, is much more profitable than a clean separation of church and state.
Trying to Measure the Web
[2007-08-16] I've said it before and I'll say it again, I like what Quantcast is doing in trying to measure the web.
Q&A: What Should We Look for in a Web Design Company?
[2007-08-09] Dear Kalena...
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