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Top Articles
How To Top Your Local Business Search
[2010-02-03] Last year I recorded and published a podcast about using the Google.com Local Business Centre to list your business and enhance your online visibility using this free tool.
Building Your Web Presence With Twitter And Facebook
[2010-01-20] So just how does Google consider the links that we post in Twitter and Facebook - will they be considered as incoming links to our website and help us get found online in the search engines?
Getting Your Business Found With Googles Real-Time Search
[2010-01-06] It's pretty safe to say that the buzz throughout the latter half of 2009 surrounded real-time search. With Google rolling out real-time search results into its regular results page in early December, there is now even greater opportunity to get more exposure for your business.
Optimizing Your SEO For Local Business Success
[2009-12-16] Local search has been one of the fastest growing areas of search marketing in the last few years. A local search engine listing gives small businesses the chance to "play with the big boys" by having their listing appear towards the top of most search results pages without the need for expensive PPC advertising.
Easily Analyze Your RSS Adsense Data With Google Analytics
[2009-11-18] The news is out that Google Analytics has added AdSense for Feeds and Google Feedburner data for all the items it analyzes & monitors. If you are also using one of the two tools for feed advertising, you will now be able to see the performance of your ad implementation in terms of item clicks.
How To Stay In Control Of Your Online Business
[2009-11-03] If you've been following my earlier posts like "Looking for a few lazy affiliates", you might come to the realization that there's no "secret sauce to internet marketing success", at least in the early stages of your business. Here are some tips to help you get your business to the point of being able to operate when you're not there (my definition of being a business owner, rather than have your business "own" you).
How To Beat Your Competitors With Focused Optimization
[2009-10-21] As search marketers, most SEO professionals are focused on the optimization aspects (both on page and off page) that will help a site achieve top rankings in the SERPs of the major search engines. The complexity of achieving top rankings increases by the day with the algorithms focusing more and more on factors that cannot be manipulated by a site owner/webmaster.
Joining TV Marketing With The Internet To Promote Your Business
[2009-10-07] It's pretty rare that I watch local TV Stations "real-time" . But a show was on the other day at the exact moment I wanted to watch it (OMG) so I sat down with a beverage and laptop to enjoy it. I habitually pulled out the Tivo Remote every ad, banging on the FF button, soon realizing that it wasn't going to work. Here's the pattern I saw on local ads:
Social Media Will Change How We Do Business Forever
[2009-09-23] Thursday was a great day for me as I spent some time at the digiday:SOCIAL conference in New York City. I listened to speaker after speaker and panelist after panelist talk about what companies are doing in social media. And during the breaks, I heard from attendees, too. What came through loud and clear is that social media is changing businesses. It's not some new thing coming in the future. It's here now and it's changing the way we think about our businesses.
How To Better Market Your Website
[2009-09-09] In my previous posts about How to build a Successful Website you would have noticed that how important users are for your website and how important it is to retain them and so today I would take some Marketing methods and laid down steps you should follow to market your website better. I would use my forums and blogs as an example but this can be applied to any website.
Connecting Business And Consumer Information Discovery
[2009-08-26] The transition from old to new technology creates both challenges and opportunities for communications professions. The field of public relations is directly tied to the publishing industry which of course, is directly connected to business and consumer information discovery and consumption.
Use Monitoring Tools To See What Others Think About Your Business
[2009-08-11] Hopefully you've never had that sickening feeling when you self-Google and the top result is someone slamming your company, your brand or yourself. And now it's even more challenging as conversations about your company are taking place at a variety of social media sites--such as Facebook or Twitter--that don't necessarily rank well at Google, but can still influence your potential customers.
Are Expired Domains Worth Acquiring For Your Business?
[2009-07-29] A friend recently asked me about a domain name he was thinking of buying. He mentioned that one of the websites he owns and has developed is the name of a city: and he noticed that there is a ‘related' domain name that is for sale. It used to be on the same topic of the website that he owns, and he wanted to know if he should purchase it and redirect it to his current website.
Breaking The Chain Of Hamster Wheel Analytics
[2009-07-15] Hamster-Wheel AnalyticsFrom Part 1, setting goals is the first and only place to start when developing an analytics strategy. Otherwise, the analyst or the website marketing manager will spend the majority of their time developing reports with numbers on them. The rest of their month will then be spent justifying why those numbers are higher or lower than the previous month. Without goals, there is simply no direction.
Deciding How To Organize Your Small Business
[2009-07-01] Dave, we're trying to figure out, should we set up our business as an LLC or S-Corp? In particular, an LLC Corporation instead of an LLC partnership, though we have heard from a few people that a partnership LLC is best. What's the difference and what works best with three -- unequal ownership -- founders?
Converting 3rd Party Site Customers Into Your Customer
[2009-06-17] Recently lots of internet marketers hopped on getting Facebook vanity URLs claiming them to be a second coming of domain names. But the problem with networks like Youtube, Facebook, MySpace, Twitter, etc etc etc is that you end up being someone else's user generated content, and it is virtually impossible to move a person from content consumer on those 3rd party sites into a customer on your site.
How To Get Your Business Started With Facebook
[2009-06-03] Are you a new business wondering how to build a presence on the web in less than 24 hours, at no cost and without having to be a technical guru? In this article you will discover 7 tips for getting started with a Facebook Page for your business to help you start building your brand online.
Increase Your Market Success With Twitter
[2009-05-13] Over the past few weeks I have been reading a book called Twitter Power by Joel Comm. As many of you know I am not a big fan of books, but I have to say it is one of my favorite books. Even though I already know a lot about social media it made me think about Twitter in a new way. Here are a few things I learned:
Focusing On Wrong Strategies Can Be Killing Your Business
[2009-04-29] Every now and then I look at a site and wonder if the owner is even trying to make money. Well, I guess I know they are because they do all the "right" things to make money, but they are doing all the wrong things to serve their customer's needs.
Embracing Social Networking To Market Your Business
[2009-04-13] These days it seems like half of all small business owners have fully embraced social networking, and the other half are still trying to figure out if it's even worth it. Okay, so that's probably a gross generalization. And I'm sure there are some folks who are just dabbling. But you get my point.
Using Marketing Templates For Small Web Businesses
[2009-04-02] My wife and I are in the midst of moving my mother-in-law from New York to New Jersey, and one of the things she needs help with is changing her car registration and driver's license. So, as you might expect, I headed to the Web to find out what to do. What I found from the New Jersey motor vehicle bureau has a lesson in it for many small business Web sites.
Conferendum Offers Web Conferencing Solution For Small Business
[2009-03-19] Conferendum is a web conferencing vendor based in Germany. They just announced a new service that should appeal to many small businesses and even some larger companies. The basic concept is that Conferendum will let you use their web conferencing software to run pay-per-view events. They handle the online registration and payment process. You manage the content and the delivery. You pay nothing up front. Conferendum simply takes a 25% cut of whatever revenues your event brings in and sends the rest to you.
Increase Your Marketing With Killer Headlines
[2009-03-04] Any marketing professional or copywriter worth their salt will tell you the headline is the single most important part of any sales, marketing or advertising piece. In fact, most good copywriters spend far more time on the headline than they do writing everything else.
Even Small Businesses Need A CRM Solution
[2009-02-18] Here are several excerpts from an article by Dale Vile, Research Director for Freeform Dynamics, CRM Promise and Practicality for the Smaller Business. Be sure to also check out my commentary at the end of this post:
Social Media To Become A Mainstream Business Asset In 2009
[2009-02-04] As the economic dust settles and continues to stir, impacting budgets around the world, there are still two constants that we need to keep within perspective; people and products.
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