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Is
RSS Not The Next Big Thing?
Thanks to Nick Bradbury, I was in San Diego today giving
a hands-on tutorial in blogging and news feeds to a group
of foundation execs at the Council on Foundations' annual
conference. AdSense
Ads Appearing In RSS Feeds
There have been a number of reports concerning the appearance
of Google AdSense ads in an RSS feed of note. While this
particular service appears to only be in a testing phase,
it does demonstrate Google is finally embracing RSS, at
least in an advertising sense. GM
Talks Blogs, Podcasting and RSS
The following is an interview with Michael Wiley of GM
conducted by Neville Hobson. A few hours ago, Shel and
I had the pleasure of an 18-minute conversation with Michael
Wiley, Director New Media, GM Communications, at General
Motors.
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06.02.05
IS Permission
Email Marketing In Trouble... And Is RSS The Answer?
By
Cory Threlfall
"Permission Email Marketing", the only way to
market your business via Email without getting yourself into trouble
and giving you the ability to stay in touch and build a ongoing
relationship with your customers and/or subscribers.
The only question is... is email still a reliable vehicle to deliver
your marketing messages to your potential customers and/or subscribers?
With the rising concerns of SPAM, Blacklisting, Email Filters, and
CAN-SPAM laws, it's getting Harder and Harder for legitimate "Permission
Email Marketers" to reach there Target audiences with there Product
or Service offers.
The end result is... "Time Wasted" and "Loss of Profits".
Is your online business suffering from this?
Only you can answer that.
Email used to be the MOST effective form of direct marketing online
at one time before everybody started abusing it and there guidelines.
Don't get me wrong, email still is effective, the question is...
how effective?
The benefit to marketing with email was that you were able to get
your marketing message infront of your Target audiences within a
matter of minutes with a single click of your mouse, which at one
time made MANY marketers "Buckets-Of-Money" literally over night.
Email WAS the answer at that time, but, what's the solution for
the future of "Permission Email Marketing"?
Is there an answer to this rising problem with Email?
I'll give you three letters... RSS!
Yes, there is a solution for "Permission Email Marketers" and/or
for any online business owner who uses email to stay in touch with
there customers and/or subscribers and that is RSS(Rich Site Summary
or Real Simple Syndication).
RSS is the NEW technology on the block(though its been around for
quite some time) and is transforming the Internet and how businesses
communicate with there customers and/or subscribers as we speak.
The BIGGEST benefit you'll receive by incorporating RSS into your
online business is... your customers and/or subscribers will receive
100% of your Product and/or Service offers.
I'm going to say that again, "your customers and/or subscribers
will receive 100% of your Product and/or Service offers".
No other online technology offers this benefit.
Just imagine the increased response to your
offers, which in turn will convert into more Sales and Profits for
you and your online business.
Rest assured, you could sleep at night knowing
that your messages are reaching 100% of your Target audience without
the worry of SPAM filters mistakenly marking your email as "SPAM"
and that all that time you spent putting your offer together didn't
go to waste.
Would you then consider RSS?
I think you would. But, that is just my opinion.
There are many others benefits to using RSS which you can read about
in a earlier article I wrote by clicking on this link -- http://www.internetwondersezine.com/article_15.html
-- since there are too many to list within this article.
Things are changing online, so we must change with it and adapt
any new technologies we can in order to get the most out of our
time and online businesses.
So, with that said, if your a "Permission Email Marketer" and your
not happy with the results your currently getting from using "Email",
then you might want to consider switching to "RSS".
100% delivery rate is unheard of with Email, but, is GUARANTEED
with RSS(Rich Site Summary or Real Simple Syndication).
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