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12.08.05
The
Keywords You Never Thought Of
 By
Jason Lee Miller
A phrase like "latent semantic indexing" may not ring a bell. Sounds like geek
talk. And it is really, it should be "a bunch of keywords you hadn't thought to
optimize" to the lay person.
Has your site's size had an impact
on your SEO strategy? Big or small, we want to hear about it at WebProWorld.
Chatting with Andy Beal, co-founder of Fortune Interactive, is sufficiently lexically
challenging even if he does follow up those 25 cent words with a nice explanation
- he is a salesman after all.
Beal is promoting his company's new Information Theory and Machine Learning technology,
which is fancy flat-lander talk for artificial intelligence, that takes a unique
approach to keyword analysis.
Actually, it's not really keyword analysis, it's keyword comparison and correlation
measurement across websites.
SEMLogic, developed with a little reverse engineering by Beal's partner in tech
Mike Marshall, deciphers what Google may be looking for in keywords by examining
top site sites that rank for certain words and identify keyword patterns.
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For example, if optimizing your website for the keyword [iPod], words like [Apple]
and [Nano] would naturally come to mind. But would you have thought of [October]?
It turns out, says Beal, [October] is the third most important keyword to have
for content related to iPod because both iPod Nano and iPod Video were released
in October.
"[The technology] understood that for the top result in
Google for iPod, [October] was key to showing your site was relevant and fresh."
Well, I'll be…that's interesting, isn't it?
SEMLogic has several other capabilities, complete with 3D charts and graphs, but
that's a description I'll leave for the homepage.
About
the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.
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