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01.19.06
Advertising
To Those With Javascript Turned Off
 By
Dan Amato
Just about all of the contextual advertising services and many other types of
services use JavaScript to include their ads on your website.
This is great because it's easy to put the code on your website, have ads running
and then forget about it. But what about those users who have Javascript turned
off?
Well first of all they won't see anything. Your content that is below it will
just move into the space and you won't get credit for the adview or the chance
to have a click or sale from that user. Analysis of my last 1 million unique visitors
shows that 7.5% of them have JavaScript turned off.
7.5% of 1 million is 75,000 unique visitors! That's 75,000 people who would be
viewing the site without any ads and without me having a chance to monetize their
visit in any way!
So, how can you solve this issue?
Well thankfully browsers have built into them an alternative tag for JavaScript
and it's called the *noscript* tag. This tag has been around forever and is nothing
new. It also doesn't modify existing JavaScript on your page and therefore can
be implemented without violating any of the Terms of Service from Google, Yahoo,
Chitika or any other services.
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So how can you implement this into your page so that something will show where
your ads normally do and what can you put there?
You can use any type of affiliate marketing or commission systems out there. The
simplest is to place some Amazon books or products in the noscript code. You can
see an example of how I did this with some code and some images of a website with
Javascript turned on and off here.
Here's how you implement it. Using Google AdSense as an example, you place their
code that they give you on your website. Then just below that you place a noscript
set of tags. Inside those tags you place what you want to appear if the end user
doesn't have it Javascript turned on. I have included so me books from Amazon
in a simple table, but you can always put text links or other forms of advertising
there.
You can include whatever you'd like in place of what appears. It doesn't need
to conform to the same size or width of the Google ad, so if you just want a 120x20
button or some text there that's fine.
That's about all there is to it.
About
the Author:
Dan Amato runs Inside Online Advertising
a resource for getting the most out of the advertising on your website. It includes
real world examples and references real websites |
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