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Seven
Questions Most CRM Vendors are Afraid You'll Ask
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the Free Onyx White Paper |
WebProWorld Search Forum |
Multiple
Domain Names for the Same Web Site
I know lots of companys do it. My Company is buying another
domain name. Should I just set up a 301 redirect? Will
this effect our SERP? I'm going to use the current URL
still for online ads...
Incoming
Links
I am doing link building of a website and want to know
what are the other ways to promote a website...I am doing
directory submissions, blogging and article submission.
Is submitting articles a good option?
Yahoo
beats Google in "Lazy Frogs" row
The UK and the French have entered into another round
of mutual baiting. This time over striking French workers
and students holding up a flight. Philip Meeson, the boss
of the affected UK airline, Jet2.com, has described...
IP
Issue
I have discovered that my site has been indexed both under
domain name and ip address. Exactly how this happened
I'm not sure.
Dupe
Content: Where Does It Lie?
I've been hearing a lot about duplicate content lately,
but I want to pinpoint exactly why Google and any other
engine considered it "dupe content".
Doorway
to success or gateway to hell?
I am confused as to the values/merits/penalties of doorway
pages (if indeed I am using the right term?) In a nutshell...
I want to direct visitors...
Keyword
Selection - Is It Correct?
I have used in the past Inventory Overture to help give
suggestions for Key words. My question simply is how accurate
are the results they display?
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04.06.06
Business Blogs: Old School Marketers Take Note
 By
Wayne Hurlbert
Not everyone is keen on starting and maintaining a business blog. They are not at the top of everyone's business or marketing plan. While that might arrive as a shock to most of you; it's true.
The facts are clear, and they must be addressed by serious blogging
consultants. There are some old school business people who don't see
the potential that blogs possess for marketing, public relations,
SEO search engine optimization, and for building and strengthening
customer relationships. In fact, they see little benefit to starting
a blog at all.
The task at hand for many blog evangelists and professional blogging consultants is how to convince old school business people and marketers about the benefits of business blogs. It might not be an easy sell. To break through those barricades, you will need to know the benefits of business blogs inside and out.
One of the main barriers, is the thought held by many people, that blogs exist merely as personal journals. While that may have been true of blogs a few years ago, that is certainly not the case now. In fact, I doubt if blogs were ever completely in the domain of personal journals. I think that's a mistaken reputation that blogs have somehow received, in error. The reality of blogging, however, is many people simply have not kept up to the rapid changes in blogging, and its new breed of practitioners.
Being somewhat out of the blogging loop is not entirely the fault of older school marketers. There is so much to keep up with in the rapidly changing field of marketing. Ideas and available marketing tools change and evolve at lightning pace. Every day new marketing tools are developed. Blogs are now just another important tool in the marketer's hands.
If you are developing new products, a blog is an idea way to develop a pre-launch buzz. When the new product is discussed by its potential early adopters, it's likely to be treated as already "owned" by them. The sale to those all important trend setters is already made.
Seven
Questions Most CRM Vendors are Afraid You'll Ask
Download
the Free Onyx White Paper |
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As a communications vehicle, blogs are almost unmatched. A business
gains a human face with the addition of a business blog to the website,
or as a free standing linked site in its own right. The daily writing
of posts, and talking to your potential customers and clients, gives
you and your business a friendly and approachable image. By cutting
through the artificial walls and barriers between company and customers,
a business develops a reputation of listening to and caring about
its customers and clients.
The fact that blogs allow for interaction between the writer and the readers, through comments, provides for instant and honest feedback. If for no other reason than to avoid a potential product or service disaster, the line of communications should remain wide open.
Of course, there are many more positive reasons for open dialogue than negative ones. In any case, talking to your customers creates long term business relationships that can last for a lifetime. Those lifetime customers can also become your greatest brand evangelists, who will spread the positive word of mouth, on your company's behalf.
Media relations are much easier with a blog component to your website. Journalists can check the blog for business, personnel, and product news in an instant. With that ease of story creation, your company is much more likely to receive media coverage, than a non-blogging organization.
As a blogging company, your business is immediately moved from the mainstream to the cutting edge of modern business communication where conversations take place at light speed. Regardless of your industry, being seen as a business leader will only yield a positive response. Your business will be viewed more favourably by your prospects, your current customer base, the media, and the general public. Your open lines of communication, provided through your business blog, is the reason.
Click
to read the full article.
About
the Author:
Wayne Hurlbert provides insigtful information about marketing, promotions, search engine optimization and public relations on the popular Blog Business World.
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