· "At this point it's still westward ho. We are still far from saturation at this point. It's also far from maturation. There is a
lot of work left to be done… RSS has been the medium of distribution and growth of most all of the consumer generated content"


· Optimize the blog itself - customize your templates, simplify your archiving structure, css (tweak to improve usage of h1 and h2 etc) permalinks - make them show real titles etc, add robots txt, validate -- tweak then validate, then stay put.

· Plug-ins are available for SEO ability for WordPress, Moveable Type, etc.

· Use and build keyword lists

· Don't use graphics where plain HTML would benefit your SEO

· Focus categories

· Use your blogroll

· Powerful keyword rich copy wherever possible

· Give every post a theme and stay on message

· Use keywords in anchor text with links

· If you link to a resource - cite the resource and link to it.

· Review your keyword research - keyword density is still key

· "I tell people, 'if you're going to take the trouble to make a blog, put it on its own domain. Make your blog it's own independent authority."