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Business Blogging Lesson Still Not Learned
Social Media and PR 2.0 require a different approach - honesty and tranparency are paramount.
Another 'flog' or fake blog was unmasked this week - Sony and viral marketing firm Zipatoni were shown to be behind the supposedly cool hip-hop blog, alliwantforxmasisapsp.com.
Value Factors Of Incoming Links
While everyone keeps talking about getting ‘quality, relevant links', it is rarely said what those are. Let's see how you can identify a good link and estimate a page or a site to get links from. The basics. A link relevance is when the web page (or a website) is on the same topic as yours. Link quality depends on the amount of...
Behavioral Targeting And Calculating Behaviors
I recently came across a press release from Revenue Science claiming that they now reach 1 Billion behaviors per day. So what is this all about? In my opinion Behavioral Targeting (or any kind of targeting) is about reaching users/visitors /customers not behaviors.
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An Internet Marketing Quiz; Test Your Knowledge
Question - If I need to target a specific region, is it helpful to have a domain from that country? Answer - Yes. Both hosting location and domain extension matter and can influence search engine ranking in regional search engines. If you are attempting to target a specific...
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01.04.07
When Social Media Attacks
 By
Chris Richardson
The social media concept has been in full swing ever since the recent Las Vegas PubCon. While the search industry was well aware of its existence, the idea of leveraging social media for promotional reasons was recently acknowledged as a legitimate aspect of SEM campaigns.
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How Strong Is Google’s Hold?
The question becomes can any of Google’s competitors knock the group from Mountain View of off their pedestal? Would a Microsoft purchase of either Yahoo or AOL give them the necessary war chest to combat Google? Or should MSN Search be more worried about being caught by AOL Search (powered by Google)?
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One of the primary uses for social media outlets (blogs), especially when it comes to businesses, attempts to exhibit a level of control over the word-of-mouth message being spread about a company or its product. However, what happens if a company supports a combative blog in order to accomplish this goal?
Normally when something like this happens, the backlash is pretty severe - just ask Sony and Wal-Mart. Now it appears we may have a new candidate to add to the pile… Overstock.com. While Overstock’s actions are not as egregious as Sony (whose horrible, fake “All I Want For Christmas is a PSP” video was vomit-inducing) or Wal-Mart’s fake blog fiasco, the idea of executives backing a blog with a sole purpose of trashing Overstock.com critics is questionable.
Before we go further, we should probably give a little background on what’s going on here. Overstock.com was severely criticized by Floyd Schneider, Darl Dumont, and Gary Weiss and each of these individuals are knowledgeable Internet users and their opinions apparently carry some weight.
As a response to these criticisms, the blog AntiSocialMedia.net took these individuals to task, questioning the motives behind their comments while revealing personal information about the three.
As a result, the New York Post wrote an article suggesting Overstock.com executives are behind the blog in question, “ASM’s work has been vocally supported by Overstock’s controversial Chief Executive Patrick Byrne in at least a dozen of his Web posts on the InvestorVillage Internet message board and Judd Bagley, another Overstock executive.”
Does this vocal support for such a blog equate to the same actions exhibited by Sony and Wal-Mart with their fake blogs? Not quite, but the intent is similar. One of the expert suggestions when it comes to influencing a word-of-mouth message is to do so with a blog. However, I don’t think supporting a vindictive blog just because it attacks critics of your brand is the best strategy when it comes to social media optimization.
Want to add your thoughts?
As always, visitors of WebProBlog are invited to share their comments, suggestions, ideas, and contributions. Visit WebProBlog and contribute your opinion today! |
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With all this going on with Overstock.com, it’s no wonder we didn’t see any new Sabine Ehrenfeld commercials during the Christmas shopping season.
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