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05.24.07
Create Link-worthy Content
 By
Yuri Filimonov
Lately, I've been re-reading the masterpieces about creating link-worthy content.
It is sometimes useful to recall what you know to be more efficient. Thus, you may as well either remember what you've heard about linkbait or learn new things from the links below.
What is link-bait?
Nowadays, linkbait is some kind of content, created with the intent of getting links. Most effective linkbaits are build on delivering great content, tools and such.
But back in the days linkbait was just another word for 'link-worthy content'. And in my opinion, that's what a good website should have: something amazingly useful for the audience, links or no links.
How to get links with content?
Thus, when you read the articles below (and you may be familiar with some of them), you should first remember about your audience, visitors, potential customers and whoever you may be running the site for. You need to know your audience and create something they desperately need and can use, with your help. That'll get some attention.
The posts below list various ways that you can go to create great content for your people.
Notes on Link Baiting
Spreading the value
While some people think that linkbait is focused on links, it is really focused on creating value on your website for your visitors. Needless to say, spreading the news about the content is quite an important step of benefiting from it.
Usually, it involves:
• your friends, contacts, etc
• on-topic forums
• various social sites
• popular industry bloggers
• industry journals
Ideally, the content should spread itself. But it doesn't happen. You need to share your great value with others - only with this attitude you can succeed.
Once your site gets popular on one of the social sites, it may get popular on another, because many people have accounts there, too.
While I am not savvy enough to talk about my experience of spreading link-worthy content (I should be doing more of this, really), some of the articles have sufficient information for you to get your toes wet.
Examples of great content
Sometimes, it is better to see, than to hear a story 100 times. Here are some examples of well-written content and successful promotion:
• "10 Brilliant Examples of Linkbait"
• "Anatomy of a Super Digg" from a SEOmoz contributor
• "Talking about linkbait" from SEOmoz
As you might notice from the examples, the posts/tools are so great, that they were naturally accepted by the audience. Perhaps, some authors only wanted links. But the rules of the game are that only valuable information/tools get popular, because the people want to read/use them. In the end, only the quality matters - and how you distribute it, too.
Conclusion
No matter what other webmasters say about 'links, more links and linkbaiting', you'd rather still be focused on creating something valuable for your audience. Only in this case you'll find unique ways of delivering value that others haven't thought about. Links come after value, not visa versa.
P.S. Anyone else wants to go back to 'link worthy content' 'great content' instead of 'linkbait'? People are not fish, they are people.
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