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07.12.07
Should You Fear 301 Redirects Hurting Your Rankings?
 By
Aaron Wall
SEO Question: I am considering moving my site to another domain name. Do I have anything to fear in moving it? What is the proper way to move a website to a new URL?
Answer: The best way to permanently move a site is to 301 redirect it. If you have a small site you will likely see few small changes with your rankings. The bigger your site is the longer it takes to move and the more drastically the shakeup will be.
301 Redirecting a Small Site Versus a Large Site
When I redirected my article about Search Engine History the pickup was almost immediate because it was only moving one page to another one page site. My friend Daniel recently 301 redirected the old scholarship site to College Scholarships.org. It was a good test to see how the various search engines would react to moving a 1,000+ page website.
Why Our Search Traffic is Still Down
Traffic volumes are still noticeably down from their all time highs, but that is largely a function of 4 factors
• The site had not been actively marketed for month and we were busy creating other sites so we didn't add much content to the site for months. We were busy building out other high growth potential properties.
• Right around when we moved the site I believe the traffic volume for that keyword universe dropped (people out of school are not looking for scholarships or grants as much, and people use the Internet less in early summer).
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• Before the site moved we had ads on the blog portion of the site. We removed those ads because we want our blog to be a more organic part of the web than it would otherwise be if it were cluttered with ads. Our page-view traffic stats below are for pages that had ads on them. The blog currently represents a small minority of our traffic, but we hope to change that ASAP.
• MSN search sucks at 301 redirects!!!!!
Traffic Trends
The site was moved on the 29th of May, and you can see how the traffic was at its all time high in May (the red is the old site and the blue is the new site). In addition to a nice third party trend graph, here are some traffic numbers by date:
Continue reading this article.
About
the Author:
Aaron Wall is the author of SEO Book, an ebook offering the latest
search engine optimization tips and strategies. From SEOBook.com Aaron
gives away free advice and search engine optimization tools. He is a
regular conference speaker, partner in Clientside SEM, and runs the
Threadwatch community.
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