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10.17.07
SMX Social Media: Social Bookmarking
 By
Mike Sachoff
At the SMX Social Media Conference panelists spoke about tagging and social bookmarking.
First up was Guillaumue Bouchard, CEO, NVI.
He said the benefits of social bookmarking are that it creates a presence in communities and can influence traditional media.
On tagging pick a tag that is relevant to your site and do not use commas.
Using a broad tag does not help your site. Manual tagging works well with sites that have videos and pictures
Michael Gray, President, Atlas Web Service said that del.icio.us is a great bookmarking tool to share with other people and that you are able to track tags.
To use del.icio.us to bring traffic find posts that people are bookmarking and find the tags people are using.
You can expand your exposure by identifying tags that are popular and then tailor your content to fit those tags.
Neil Patel, CTO, Advantage Consulting Services said that you can use StumbleUpon to bring traffic to your site.
You must install the toolbar or you cannot leverage the site. Submit something from your site that you like and use your friends to create traffic.
WebProNews Video anchor Kara Ratliff contributed to this report.
About the Author:
Mike is a staff writer for WebProNews.
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Technorati Respects Requests For Authority
 By
David A. Utter
The ability to filter posts by authority has returned to Technorati as part of a recent update, and the charts are back, too.
Angry Technorati users blasted the blog search site for some of the changes they made to the service. Removing authority and charts from the site made a number of people unhappy.
Former Technorati CEO David Sifry said the company has unmade these unpopular changes:
First off, doing a search now brings up a full list of posts, not just a select list of the top 3 tagged posts. We still default you to tagged posts (they're often more relevant than just keyword matches), but you can easily toggle between tags and full keyword information.
We also brought back the authority filter and the charts, and you can see them on the right hand side of the page. And yes Virginia, you can now easily set your default filter to whatever you like, and it is sticky between sessions (as long as you're on the same computer, of course).
During Technorati's move to a stronger colocation facility to host the site, their performance suffered and frustrated users. Sifry said the move has been completed, giving Technorati much better stability and performance.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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