| Recent
Articles |
What Are The Ingredients To Making Substantial...
In contrast to the numerous "I am new to the Internet, I have no money and I don't have a computer (I'm typing this to you at work), I want to make a full time...
Drive Away Browsers And Seek Buyers
Question: A client of mine showed me their blog, and asked: "I'm not happy with the income my blog is generating. Can you help me increase my profit? I run both google adsense and affiliate offers".
Point Your Visitors At The Content
It is important to remember why your web site is around, if you lose direction with it you can easily fall prey to having a lot of fancy web site but not much purpose..
Converting Visitors Through Errors & Form Fields
Forms are one of your primary points of contacts with your visitors. While many visitors still use email or even the telephone to contact you or to place an order, the...
|
|
|
11.08.07
Housebreak Social Media Marketing
 By
David A. Utter
It's just a puppy, Maggie Fox said of social media with regards to adding it to one's marketing mix, meaning it's going to grow up to be a big doggie.
WebProNews presents videos and stories from the BlogWorld & New Media Expo taking place in Las Vegas. View our interviews and coverage of the event today.
Fox of Social Media Group talked about social media during her time speaking at the session, Integrating New Media into your Marketing Mix. She mentioned a couple of projects that used MySpace as a springboard.
Placing a campaign for the Mozilla Firefox browser on MySpace worked out well, spreading the marketing community out to 10,000 'friends' on the site.
But Jennifer Armintrout's 'Blood Ties' series from Harlequin proved bloodless in its execution. Fox blamed an "old media" approach that did not add and sustain the effort made online.
Gather CEO Tom Gerace suggested a different way to look at social media. It may not be media at all, but a place where marketers may need to just let the audience make decisions and create the content around something.
That suggests a marketing effort where the marketer makes content available to be remixed and repurposed by the audience. We've seen companies like GM and Doritos do this to let people create a commercial for their brand.
Don't look for that kind of rapport from Apple. Andy Beal said that due to the company's rabid fanbase, they don't get social media mostly because they think they don't need it.
However, customer service opinions of Apple indicate differently, according to Beal. We'll suggest that given the nature of Apple's consumers, the company could be reluctant to engage them in a closer way due to their zealousness.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
|
|
