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The Challenges Ahead  By
David A. Utter The evening keynote panel from BlogWorld talked about the challenges their firms face, and how this might reflect on the general blogging world. WebProNews presents videos and stories from the BlogWorld & New Media Expo taking place in Las Vegas. View our interviews and coverage of the event today. Keeping a blog-focused company moving forward will be an ongoing challenge, according to the panelists chatting at the evening keynote. At Pajamas Media, Roger Simon said work will continue on building their advertising network. The unique audience they have could really boost the CPM rates they can ask of advertisers. Jeremy Wright of b5media said they have to grow based on what the audience wants. Not the so-called A-list of bloggers, but a more modest group of people who are more of a real world audience. At Technorati, blogs aren't the only content they have to track. New CEO Richard Jalichandra said it's not so much about search anymore, but discovery. Why? They are tracking some 300 million "social media objects" now. One theme recurred throughout the broader discussion, that of the depth and breadth of quality content appearing in blogs. Roger credited the passion of bloggers with making it work, while Richard noted his first week on the job found him delving into lots of content that he wants Technorati to discover better.
All About Your Credibility Credibility separates the wanna-bes from the somebodies in the blogging world, which makes building your online reputation a critical part of blogging success. WebProNews presents videos and stories from the BlogWorld & New Media Expo taking place in Las Vegas. View our interviews and coverage of the event today. Steven Van Yoder, author of the book, Get Slightly Famous, told his BlogWorld audience not to forget about the traditional media when seeking fame. " It's not dead and never will be dead," he said, even as traditional media makes more use of blogging itself. "Position yourself as a thought leader," he recommended. That means learning one's niche well, and being able to blog effectively on topics related to the niche. Being able to do this puts a person in position to start self-promoting. Yoder suggested a traditional public relations plan will help: identify target media; build a media list; study publications; and pitch editors. Publications at the top should receive priority. "Magazines are hungry for content. It especially helps when you're an expert offering free content in return for credibility," said Yoder. "It ca't be guaranteed that you will get in the NYTimes, but it is absolutely possible." Yoder also noted bloggers should be ready to syndicate their work in many ways. Podcasts, speeches, or even as part of a book, blog posts have many possible destinations beyond their original appearances online. WebProNews Video anchor Abby Prince contributed to this report.
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