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Link Building And Relationship Marketing  By
Navneet Kaushal Besides Rapping about it, there are other tried and tested ways to create a successful link campaign. Without link-building there would not be any high rankings. Read on to know all about the art and tactics of Link-building & Relationship marketing. On the other hand, a growing trend in Link Building is how it has slowly shifted form to more of relationship marketing than simple old linking. Here goes: - The purpose and basics of Link Building, is to refer to another website or webpage from any page. • The first thing you have to ask yourself is whether the link actually adds value or benefits your webpage. If a reader is going through your webpase, the link to the other page should have some relation to it. • The worthiness of the link that you given should be determined by the relation between the linked page and the page that is linking. This is calculated by the text about the link to the entire content of the linked document. From here, you can deduct the co-relation between links, co-occurrence of links, frequency, importance of using relevant keywords in either of the webpages. • Your page and the one you are linking to should show interdependence. You need to have a good enough reason for the kink between the two. More than anything else, lay more significance on those that are from content which have maximum value to end users. Some great linking ideas are: Link with Yahoo Answers: In this segment, you create links by giving answers (helping them). In this manner, the link you use, ups the importance of the content written.
Link with Digg.com: Readers and members vote posts, blogs, articles and many more on digg. The most popular ones appear on the site's homepage and these are the links that have the most relevant and important users. Linking with webpages like these have high value. Additionally, if you make a note that the content you use has been approved and received well by Digg and further give a link to its URL in Digg, then this ups your value tremendously. Link with Del.icio.us: If you are linking with del.icio.us, then readers/viewers would tag your site with keywords. However, this only happens if your site is helpful. Links that are connected to webpages in Del.icio.ous are of high value. Link with Social Sites/Web2.0 sites: Social networking sites usually have a voting system or collective intelligence. In case your webpage is voted as popular, it says that readers have discovered something relevant in your site. Most experts obviously suggest linking to sites with high value. Why not try Social Sites that do not incorporate the NoFollow tage. The sites are: • Digg.com. Most of the sites that reach homepage (successful links) are usually political, popular sci-fi serials and a majority of the posts revolve around technology. Digg users are brazen about leaving an opinion in praise or in critique of your post. Creating a Top 10 list, helps a lot. To make the most of social media sites, take a look at Social Bookmarking. • Furl. A great site where users can copy webpages and then save them and then share with friends etc. This helps a lot of people on different subjects, be it job-hunting, lists for shopping etc. This is a part of LookSmart. • Flickr. Everyone's favorite social bookmarking photo-sharing site. Here, you can upload images, tag them and then share it with other users, online buddies etc. Users have the functionality to associate the image descriptions with an HTML link. This is great for link juice and also to receive good SERPs positions. Continue reading this article.
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