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Social Marketing Campaign Success  By
Andrew Wee Two elements are critical to the success of any social marketing campaign. The first element is one that just about everyone is good at - The size of your network. I say everyone is good at this element because all it takes to massively increase the number of friends in your MyBlogLog, BumpZee, YouTube, Facebook or other community is hitting the 'add friend' button and doing it over, and over, and over, and over again. But here's where it gets interesting, the fine line between social marketing and spamming is drawn when the relationship and more importantly permission and consensus are factored in. It doesn't matter if you've datamined someone's email, cell phone from the net, your attempt to game the social network for personal gain falls flat on its face if you don't have the relationship to back it up. You might be wondering if this is merely 'theoretical' or 'hypothetical' or how well it works in real life... Look at what happened to me last year... I've been active on the WickedFire affiliate marketing forum for some time, giving advice on my pet area of blogging. So having been invited to be a 'Blogging Guide', I spend more time on the forum and create an instructional thread on "Blogging For Bucks" And one day I read a thread on the forum about this new Super Affiliate's blog, Super Affiliate Mindset. And after talking for some time, we decide to jointly work on a product, which eventually becomes the Super Affiliate Accelerator. (the site is being upgraded at the moment). The project is intended to create a series of custom training to provide business strategies and PPC tactics to new and experienced affiliate marketers. Part of the program involves inviting other established Internet Marketers in on some of the mastermind sessions we're organizing.
So I ask my friend Wil Reynolds, founder of top SEO agency Seer Interactive, to join in on one of our upcoming calls. And as part of my research, I watch some of Wil's videos from Shawn Collins and Missy Ward's Affiliate Summit Seminar. If you're new to Search Engine Optimization, undoubtedly, Wil's suggestions to check out 3 key blogs to keep you up to date on SEO developments will be intriguing. What are the 3 blogs? * SEOMoz: Seattle-based SEO agency, headed by Rand Fishkin * Aaron Wall's SEOBook * Google's Matt Cutts Listening to Wil's recommendations, I opened my copy of SEOBook I'd purchased early last year. I'd glanced through it a number of times and picked up great SEO tips and subsequently listed it on my recommendations page. Now, with the weight of Wil's endorsement, I re-read it (all 350 pages in a 2 hour sitting). If you have not read it yet, you will not know that it goes beyond SEO, to encompass Aaron's copywriting strategies and even PPC management. More importantly, Aaron includes elements of his Internet Marketing journey from spamming links to creating quality white hat links. If you haven't yet, why not spend the opening days of this year, checking out Aaron Wall's SEOBook. Comments
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