|
| Recent
Articles |
Social Media Is Still Evolving As A Business Tool
I was relieved to see the following reaction from the first day's crowd when PubCon's Brett Tabke asked if people had seen an increase in their business and about 50% of the crowd raised their hands. When asked if they...
Don't Abandon Your Facebook Fan Page
If you're a business creating a profile on Facebook and decide you want to add a fan page to the mix, there are several very big "don'ts" you need to watch out for. Contrary to what you might think, its not enough...
Solidifying The Final Stages Of A Website
Sales people talk a lot about about "closing the deal", the final stage in the sales process needed to get people to sign on the dotted line. Typically, the...
The Answer To The Bailout Crisis Is Search Marketing
It's another week of uncertainty and the wide variety of prognostications about the financial "meltdown" or "crisis" or "Armageddon" or whatever it is you want to call it. Is it the end of the world as we know it? I don't know and in all honesty I don't really care. I know that comes...
Not Convinced Your Business Needs A Blog ... Still?
Recently I wrote about why a business needs a website, regardless of whether it was a small or large business. The emphasis was on small businesses having a site as a method of cost-effective promotion and taking...
|
|
12.01.08
Why Should Small Businesses Blog?
 By
Sally Falkow
Seth Godin and Tom Peters talk about the power of blogging at the Open Forum. Peters says it's the best marketing tool by a long shot.
HubSpot says there are 6 fundamental benefits to corporate blogging that should not be overlooked:
1) Gain Visibility as a Thought Leader
2) Engage Customers in a Dialogue
3) Every Blog Article is an SEO Opportunity
4) Blogs Are Link Bait
5) Humanize Your Brand
6) In Google, Fresher Content = Better Website
Why Small Businesses Should Blog:
The Fundamental Server: Everything You
Need Inside and Outside the Box - Learn More |
"Blogging is one way to establish your credibility, and expose your business to the marketplace. It's great for establishing a niche, or promoting the niche you occupy. In short, business blogging can put your small business on an even footing with the big players in your market, and there's no reason you shouldn't take advantage of the opportunity to do that."
Before you rush and blog, take the time to figure a blogging strategy:
Why do you want to blog?
What will your measure of success be - readers, search visibility, more conversation?
Forrester Research says you need to use the POST formula: People, Objectives, Strategy and then Technology.
I totally agree that blogging is the best marketing tool by far, but I also believe that you need a blog strategy to make it be that wonder tool.
Comments
About the Author:
Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.
|
|
