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April 14, 2010
Exposing Your Web Business Using Social Media
By Patrick Hare
Even though most of our SEO advice relates to getting traffic to your own website, you can still make sure your message gets out to the general public via YouTube. YouTube videos can be optimized so their titles show up in search engine results for popular topics, or specialized niche issues.

If you have a local presence, you can even create your own brief "commercial" that can show up when people are searching for location-based services.

The best part of creating a YouTube video is that you don't actually need a camera to make it happen. If you can put together a PowerPoint presentation, you can convert it into a video for YouTube. There is software that does this for you, and even lets you add music or special effects. Furthermore, you may already have free software on your computer that would let you create a video slideshow out of several digital pictures, so you could do a very low budget production that shows your business to the world.

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