I am constantly talking to business people, with companies large and small, and I often give them the same advice about Internet marketing, and search marketing in particular:
Tell what you know so your customers can learn from your expertise. You can put that expertise on Web pages, on a blog, in tweets, in a YouTube video, a podcast--I don't really care how you do it, but do it. Too often, the response is something like, "But I don't have anything to say." I suspect that you do have something to say, but you are just not giving yourself permission to say it.
Now, don't get me wrong. I realize that you might not be a world class expert, but you are probably an expert in something or else you wouldn't be in business. You at least know more than your customers about it, don't you? If a customer asked you a question, would you be struck mute because you aren't a world expert? Or would you give them your best answer, knowing that it might not be THE best answer in the world, but it it will be better than what your customer knows now?
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