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| Today's
Top Videos: |
 | | Optimizing for News Search | | Unfortunately, most companies do not realize how much content can be optimized as news. According to Lisa Buyer of The Buyer Group, press releases, blogs, social media profiles, tweets... | |
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 | | Understanding the Mobile Experience | | Everyday consumers use their mobile devices to search for products and services. As marketers, how are you leveraging this activity? Dan Flanegan of Brand Anywhere tells WebProNews... | |
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 | | Overcoming Real-Time Web Challenges | | As social media and mobile have exploded, real-time Web content has also experienced an explosion. Content ranging from current events to personal information that is put on the social... | |
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| Recent
Articles: |
| Are You A Social Media Detective? |
For many companies, the conversation has shifted from "why" or "should" we do social media, to "where" and "how" social media should be done.
A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social Web.
At conferences, I am often asked something along these lines, "My boss thinks none of our customers are on Facebook, but I think they are. What do I do?"
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More... |
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| Are You A Social Media Detective? |
| For many companies, the conversation has shifted from "why" or "should" we do social media, to "where" and "how" social media should be done.
A major component of answering those questions effectively is understanding in which social outposts... |
| Read
More... |
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| Using Your Expertise To Help Others And... |
| I am constantly talking to business people, with companies large and small, and I often give them the same advice about Internet marketing, and search marketing in particular:
Tell what you know so your customers can learn from... |
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More... |
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| The Value Of Social Media And Its Impact... |
| This year, Social Media marketing will gain significant support in resources and investment across businesses of all shapes and sizes.
So what's new?
Now, a line is being drawn between edglings and underlings. Where we choose to stand affects... |
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