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[2005-08-30] 7 Reasons to Add Podcasting to Your Business Marketing Mix
Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty.
[2005-08-29] Metrics That Make the Case for Quality Content
The essential business case of a website is self-service. To maximize value from self-service, you want a limited menu, a fast transaction and a significant volume of people.
[2005-08-29] Ecommerce Hosting Considerations
Website hosting can be a complex undertaking. Determining how much space you need, how much transfer, finding a reliable host, and getting everything online is no simple task.
[2005-08-26] 10 Tips for Using Affiliate Programs on your Blog
We've now looked at a number of popular affiliate programs for bloggers and today I'd like to finish off this series by giving a few tips that should help bloggers get the best results out of any affiliate program that they choose to run with.
[2005-08-25] Logo Design- What You Should Get For Your Money And Why
Learn how greatly the symbolic significance of your corporate identity can impact your business. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years.
[2005-08-24] Rock Your Rank With A Dynamite Text Link at Yahoo Directory
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase.
[2005-08-19] Yahoo Search Marketing: An Effective Online Marketing Tool
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:
[2005-08-19] Is Blogging and RSS ALL THAT? Yes, and a bag of chips!
In a very popular marketing forum recently I saw a post that blew me away. It was from someone asking if having a blog was really that big a deal in marketing their website!
[2005-08-17] How To Verify And Monitor Your Search Engine Listing On Google.com?
Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines.
[2005-08-16] The Copyright Debate and RSS
RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly.
[2005-08-16] Out of Exile: How to get un-banned from Google
I am banned from Google...Help!
[2005-08-15] The Critical Coupon Code Step
Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. It takes more ingenuity and commitment from the merchants to make their affiliate program successful and profitable.
[2005-08-15] Broaden Bonuses for Better Business
Providing bonuses has become a key part of the online marketer's arsenal for a simple reason: they work. Since there are many ways to incorporate bonuses into your marketing strategy, limiting yourself to one or two could be hurting your bottom line.
[2005-08-15] What Makes Your Online Ads Persuasive?
The first impression that the people get from your ad decides if they click or skip. This shows that writing really persuasive ads is not easy. Writing irrestisible internet ads needs some skills.
[2005-08-15] Raising Capital for Your Business – How Long Does it Take?
Most companies vastly underestimate the time commitment necessary to successfully complete a financing.
[2005-08-15] Eyes on your eCommerce Website
In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block.
[2005-08-11] Turn Harmful 404 Error Pages Into Helpful 301 Redirects
It's a fact, Page Not Found, known as a 404 error, can harm your website Ranking with Search Engines as well as being a Turn-Off for Visitors.
[2005-08-10] Is Your Website Innovative? Increase Your Business Over Night!
While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest websites online!
[2005-08-10] Developing a Profitable Web Business Concept
The first step to starting a profitable online business of your own is developing a topic for your website.
[2005-08-08] Online Business Development: 4 Ways to Start Off Strong
Moving your business online can be a daunting task especially when dealing with the technicalities of putting the puzzle together.
[2005-08-08] Writing A Business Website Sales/Marketing FAQ
Everyone on the web thinks they can write a FAQ. But then why are so many FAQs so lacking? How often have you read a FAQ and thought, "that didn't tell me anything I needed to know!"?
[2005-08-08] Choosing the Right SEO Firm for You
Ok, so you've finished your web site. Now you just submit your web site to a couple of search engines, sit back, relax and wait to see your bank account grow.
[2005-08-05] Increase Sales with a Call to Action
Use action words in all your marketing materials. A call to action such as "call now," "order now," and "click here" can dramatically increase your sales. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order.
[2005-08-05] What to Publish on Your Website: Content Development
Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.
[2005-08-04] Choosing a Newswire Service to Distribute Optimized Press Releases
Press releases have traditionally been associated with public relations. Over the past ten years there have been major changes in the field brought about by the development of the web.
[2005-08-04] How to avoid losing money to affiliate URL thieves!
If you are promoting your affiliate URL on the web then you are in danger of losing sales to affiliate URL thieves.
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