SmallWebBusiness - Business News On Every Level

[2007-09-27] Converting Visitors Through Errors & Form Fields
Forms are one of your primary points of contacts with your visitors.

[2007-09-20] Improving Conversions: Difference Between Larger & Smaller Companies
Based on all of the buzz about "conversion" it seems that it has become the metric of the year for online marketing.

[2007-09-20] Will AdWords Quality Score Guidelines Trash Affiliate Earnings?
There's been quite a bit of debate about how pay-per-click market leader Google AdWords' Landing Page and Site Quality Guidelines is going to hit PPC affiliates.

[2007-09-13] Google Analytics Partly Showed Wrong Absolute Visitors
Google's web statistics service, Analytics, was partly showing the wrong value for "Absolute Unique Visitors," Google said in a statement.

[2007-09-06] 5 Easy Ways to Make Your About Us Page More About Your Customers
For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust.