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[2008-04-28] Step by Step Guide to PPC Campaign Setup
As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to "fix" or "improve" their PPC campaigns all arrive with their accounts in the same state.
[2008-04-17] How to Track Offline Sales to Your Site
When I speak at conferences and other events, I frequently discuss how businesses without shopping carts can track their offline sales back to their Web sites. Only by doing so can these businesses truly know how much their Web site is worth, and by extension know how much to invest.
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