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[2008-05-22] The Importance of Protecting Your Brand
Companies large and small spend significant proportions of their revenue on branding efforts as well as those things that influence customer perception of brand like product development, support and customer service.
[2008-05-15] Customers Seeing Through The Advertising Hype
One of the biggest changes the Internet has wrought (I love saying the word "wrought") on marketing has been the death of hype. People just don't believe your claims anymore. They are looking for documented, verifiable benefits.
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