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[2009-08-26] Connecting Business And Consumer Information Discovery
The transition from old to new technology creates both challenges and opportunities for communications professions. The field of public relations is directly tied to the publishing industry which of course, is directly connected to business and consumer information discovery and consumption.
[2009-08-11] Use Monitoring Tools To See What Others Think About Your Business
Hopefully you've never had that sickening feeling when you self-Google and the top result is someone slamming your company, your brand or yourself. And now it's even more challenging as conversations about your company are taking place at a variety of social media sites--such as Facebook or Twitter--that don't necessarily rank well at Google, but can still influence your potential customers.
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