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[2009-10-21] How To Beat Your Competitors With Focused Optimization
As search marketers, most SEO professionals are focused on the optimization aspects (both on page and off page) that will help a site achieve top rankings in the SERPs of the major search engines. The complexity of achieving top rankings increases by the day with the algorithms focusing more and more on factors that cannot be manipulated by a site owner/webmaster.
[2009-10-07] Joining TV Marketing With The Internet To Promote Your Business
It's pretty rare that I watch local TV Stations "real-time" . But a show was on the other day at the exact moment I wanted to watch it (OMG) so I sat down with a beverage and laptop to enjoy it. I habitually pulled out the Tivo Remote every ad, banging on the FF button, soon realizing that it wasn't going to work. Here's the pattern I saw on local ads:
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