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[2010-03-31] Exposing Your Web Business Using Social Media
1. Facebook If you have not heard of it, and worse yet if you are not on it, you just don't have a chance to keep up with the competition. Chances are, your competing brands are on the mega power social media site and if you are not, well, I would rather not mention what the consequences will be for you business wise. Facebook isn't just for individuals anymore. Yes, there are still the occasional peeps that really say, "I like Facebook to keep in touch with mom and grandma," but most people do like to check out their favorite brands and businesses too...this is 2010 not 2008.
[2010-03-15] Matching Your Social Media And Business Needs
Summary: Marketers face so many choices that just deciding which to explore is a major challenge in itself. Here are some ways to match social media to your business objectives and resources.
[2010-03-03] Localizing Your SEO Efforts To Gain Web Business
Every day, people search for products and services that they can get in their own neighborhoods. A new Google search feature even allows users to refine or restrict their queries to results near their own. The example given in Google for "things to do on St. Patrick's Day" and modified for Minneapolis shows the power of a local search for a fairly general query.
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