Business Blogging Lesson Still Not Learned Social Media and PR 2.0 require a different approach - honesty and tranparency are paramount.Another 'flog' or fake blog was unmasked this week - Sony and viral marketing firm Zipatoni were shown to be behind the supposedly cool hip-hop blog, alliwantforxmasisapsp.com.
Date: 2006-12-15
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Date: 2006-12-14
Value Factors Of Incoming Links While everyone keeps talking about getting ‘quality, relevant links', it is rarely said what those are. Let's see how you can identify a good link and estimate a page or a site to get links from.
Date: 2006-12-07
Behavioral Targeting And Calculating Behaviors I recently came across a press release from Revenue Science claiming that they now reach 1 Billion behaviors per day. So what is this all about?
Date: 2006-11-20
Is it time to move to a new hosting provider? Keeping on top of the important things is a challenge, because everything is important when you're a small business. Something as important as your hosting needs should be entrusted to the provider that measures its success by your success.
Date: 2006-11-09
Linkbucks Pays For Your Outbounds If you listen to the various search engine engineers for any period of time, you quickly discover search engines don’t much like links that have been bought or sold. In fact, sites that make practice of link selling have been warned by Matt Cutts that link-selling sites can lose trust with Google and the other popular search engines.
Date: 2006-11-08
Add Facebook To Your Social Bookmark Facebook introduced a limited beta test of social bookmarking today, hopefully without the outcry some previous new additions received not too long ago. Facebook members from California universities Cal-Berkeley and Stanford are testing the feature and as Techcrunch pointed out, the ability to socially bookmark doesn’t have the same security issues faced by other recent features, so the outcry should be minimum.
Date: 2006-10-25
Using Blog PR To Promote Your Site The recent trend of using the press release to promote an online business has emerged with good reason - good press costs very little and can do more for a business than thousands of dollars of marketing.
Date: 2006-10-12
An Internet Marketing Quiz; Test Your Knowledge Question - If I need to target a specific region, is it helpful to have a domain from that country?
Date: 2006-09-28
VON And The Tuesday Dress Code The Fall 2006 VON conference begins this week as VoIP competition heats up and the efforts of small firms and major Internet players gather plenty of interest in the field.
Date: 2006-09-12
Web Analytics Programs - Hit Counters For Adults When we were young, we played with hit counters. Now we are grown, we need something more. Log-based web analytics programs are hit counters for adults.
Date: 2006-09-07
4 Things Web Analytics Can Teach You Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts.
Date: 2006-08-24
SES: Blog/Feed SEO: Watch Out For Bullets The information flooding out of the Blog and Feed Search SEO session at SES San Jose was so rapid and powerful it knocked all of Mike McDonald's hair off. Because the information is so plentiful, we'll cut the right to the bald and shiny of Mike's notes.
Date: 2006-08-09
IBM Unveils Email Archiving For SMBs The CommonStore eMail Archiving Preload runs on an AMD-powered blade server and works with Exchange and LotusNotes to provide email search, storage, and management functionality.
Date: 2006-08-02
Using Landing Pages To Turn Visitors Into Buyers When a prospective client uses the internet to search for a product, he or she usually types a keyword or a phrase into a search engine and uses the results to find what he or she desires. If your ad is among those listings, you therefore have a much better shot at having prospective clients visit your website to find out what information you have, and what you are offering.
Date: 2006-07-17
Building A Better Site
Every website wants to draw more visitors. The site's owner then hopes the visitors will become loyal consumers of whatever it is that's offered.
Date: 2006-06-22
What Is The Exit Strategy For Your Web Business?
You need to decide on your Internet business future if you haven't done so already. You're likely to be considering four options:
Date: 2006-06-01
Weinberger
Philosophizes On Tagging
His book on tagging, "Everything Is Miscellaneous," won't be available until next
year, but David Weinberger's thoughts on tags, those little scraps of metadata,
were heard at a session of today's Syndicate Conference.
Date: 2006-05-17
Duplicate Content: 4 Views On Why You Should Care
One of the biggest questions in Internet marketing at the moment is what exactly constitutes duplicate web content, and how people using private label articles, can avoid being penalized.
Date: 2006-05-04
Collective Intelligence: Is Your Website Tapping It?
Collective intelligence will be a key competitive advantage in the 21st Century. Never before has there been a better medium to tap the collective intelligence than the Web.
Date: 2006-04-17
Business Blogs: Old School Marketers Take Note
Not everyone is keen on starting and maintaining a business blog. They are not at the top of everyone's business or marketing plan. While that might arrive as a shock to most of you; it's true.
Date: 2006-04-06
Blog Optimization
There's all sorts of buzz about blogs lately and yet so many companies
are still wondering what to do about it...
Date: 2006-03-23
Business Blogs: Fad Or Long Term Communications Tool
Business blogs are often referred to as being a fad. You know
the line. It usually includes terms like "fad", "personal diary", "self important",
and of course "waste of time and resources". Variations on those themes appear
all of the time in print, online, and broadcast media. You will also hear them...
Date: 2006-03-02
Using Search Engines To Connect With New Local Customers
Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.
Date: 2006-02-09
Advertising
To Those With Javascript Turned Off
Just about all of the contextual advertising services and many
other types of services use JavaScript to include their ads on your website. This
is great because it's easy to put the code on your website, have ads running and
then forget about it.
Date: 2006-01-19
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