|
| Newsletter Signup | Newsletter Archive: 2007 | |||||||
|
The Secret to a Great Website You know that a great online business starts with a targeted, memorable domain name — it's your address on the web. Date: 2007-12-18 Ways To Earn Trust From Your Visitors Trust is a key usability issue when it comes to running a successful online business. Most people automatically view web businesses with a bias against them compared to their brick and mortar counterparts. Date: 2007-12-14 Link Building And Relationship Marketing Besides Rapping about it, there are other tried and tested ways to create a successful link campaign. Without link-building there would not be any high rankings. Date: 2007-12-13 Increase your google rankings - Free If you have the right product... If you have the perfect solution to your prospects needs... Then the one thing you need is traffic! Lots and lots of targeted traffic to your website. Date: 2007-12-11 Raising Landing Page Conversions Recently I took part in a teleconference with Anne Holland (Content Director) and Tim McAtee (Senior Analyst) at MarketingSherpa. Date: 2007-12-10 PubCon: Getting In The Video Game At the PubCon session "Startup Costs-Getting in the Video Game" the panel discussed the process of adding video you your site... Date: 2007-12-07 SES Chicago: Sitemaps Discussed Webmasters can face a number of issues, and may hope that sitemaps can cure the bulk of them. So a panel at SES Chicago weighed sitemaps' pros and cons. Date: 2007-12-06 SES Chicago: Online Search, Local Purchases Most folks know that they can find whatever they want on the Web. Nonetheless, people still hop in the car when it’s time to actually buy stuff. Date: 2007-12-04 Access Your PC from Anywhere Here’s the problem: Your important files are on your office computer but you need to work while you’re at home or traveling. Date: 2007-12-03 Managing Your Complex Web Site Large sites have a variety of problems. They are inherently more complex than smaller sites to manage from many perspectives. Date: 2007-11-29 Google and Yahoo Traffic in 48 Hours In 48 hours or less (many times the same business day!), your site will begin to show up in many of the web's most important search engines and content sites, including Google, Yahoo!, AOL, Ask.com, AltaVista, Excite, InfoSpace, NBCi, CNET and many others. No other service is able to match this claim. Date: 2007-11-27 Online Meetings Made Easy GoToMeeting is an easy, secure, cost-effective Web-based service that lets you hold instant online meetings from your office, your conference room, your home office — with participants in any location. So you can do more and travel less. Which means you can save more money and make more money. Date: 2007-11-19 How To Dissatisfy Your Visitors Since creating a website that is "user friendly" is often difficult and time consuming, I thought it would be fun to explore a few ways to create a dissatisfying user experience on your website. Date: 2007-11-16 Rackspace: Two reasons you should host with us before 2008 We take on the day-to-day burdens that bog down your IT department, so it can get back to focusing on the important things. That means that you'll never have to implement, update, troubleshoot, patch, monitor, administer, backup data or worry again. That's what managed hosting means at Rackspace. Date: 2007-11-13 The Challenges Ahead The evening keynote panel from BlogWorld talked about the challenges their firms face, and how this might reflect on the general blogging world. Date: 2007-11-09 Housebreak Social Media Marketing It's just a puppy, Maggie Fox said of social media with regards to adding it to one's marketing mix, meaning it's going to grow up to be a big doggie. Date: 2007-11-08 Access Your PC Remotely With WebEx WebEx PCNow is the easy way to use your PC from anywhere in the world. Now you can work from home, telecommute, or even get the file you left on your office PC quickly and easily. Date: 2007-11-06 What Are The Ingredients To Making Substantial Income Online? In contrast to the numerous "I am new to the Internet, I have no money and I don't have a computer (I'm typing this to you at work), I want to make a full time living online as a Super Affiliate. Date: 2007-11-05 Small Businesses -- Generate Leads and Close More Deals Looking for ways to generate leads and close more deals? Want to know how businesses like yours are attracting and tracking Website visitors and ensuring consistent follow-up? Date: 2007-10-30 Drive Away Browsers And Seek Buyers Question: A client of mine showed me their blog, and asked: "I'm not happy with the income my blog is generating. Date: 2007-10-26 Easy Business Postage Solutions Office postage just got easier! Use your time efficiently. Delegate your mailing needs to the sleek mailstation™ digital postage meter. Take advantage of our special offer & receive $50 in postage coupons, redeemable after your trial period. Imagine - no more trips to the post office. Just think of the time you will save. Date: 2007-10-23 SMX Social Media: Social Bookmarking At the SMX Social Media Conference panelists spoke about tagging and social bookmarking. First up was Guillaumue Bouchard, CEO, NVI. Date: 2007-10-17 Point Your Visitors At The Content It is important to remember why your web site is around, if you lose direction with it you can easily fall prey to having a lot of fancy web site but not much purpose for your visitors. Date: 2007-10-11 Rackspace: Discover the value of Fanatical Support Starting with Fanatical Support™, Rackspace is about one thing and one thing only—supporting you. It goes way beyond just your box or configuration. What's outside the box? Our people, Zero-Downtime Network™, data centers and technical expertise backed by our guarantees which all exist to make your IT life easier. It's what makes us the hosting experts and everyone else just hosting providers. Date: 2007-10-01 Rackspace: Supporting more than just your configuration Starting with Fanatical Support™, Rackspace is about one thing and one thing only—supporting you. It goes way beyond just your box or configuration. What's outside the box? Our people, Zero-Downtime Network™, data centers and technical expertise backed by our guarantees which all exist to make your IT life easier. It's what makes us the hosting experts and everyone else just hosting providers. Date: 2007-09-28 Converting Visitors Through Errors & Form Fields Forms are one of your primary points of contacts with your visitors. While many visitors still use email or even the telephone to contact you or to place an order, the vast majority will contact you first via your web forms. Date: 2007-09-27 Improving Conversions: Difference Between Larger & Smaller Companies Based on all of the buzz about "conversion" it seems that it has become the metric of the year for online marketing. Date: 2007-09-20 Google and Yahoo Traffic in 48 Hours from Wpromote In 48 hours or less (many times the same business day!), your site will begin to show up in many of the web's most important search engines and content sites, including Google, Yahoo!, AOL, Ask.com, AltaVista, Excite, InfoSpace, NBCi, CNET and many others. No other service is able to match this claim. Date: 2007-09-18 Google Analytics Partly Showed Wrong Absolute Visitors Google's web statistics service, Analytics, was partly showing the wrong value for "Absolute Unique Visitors," Google said in a statement. Date: 2007-09-13 Increase your google rankings - Free If you have the right product... If you have the perfect solution to your prospects needs... Then the one thing you need is traffic! Lots and lots of targeted traffic to your website. Date: 2007-09-11 5 Easy Ways to Make Your About Us Page More About Your Customers For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Date: 2007-09-06 It Doesn't Pay To Separate Ads And Content Any independent webmaster who has been making good money on the web for a few years has realized that blending ads in content, or distributing ads as content, is much more profitable than a clean separation of church and state. Date: 2007-08-30 Start Working Together in Less Than 60 Seconds - Anytime, Anywhere Creating an effective company intranet just got easy with WebOffice. Share information and collaborate with co-workers, partners and clients - anywhere in the world. Date: 2007-08-28 10 Tips For Optimizing RSS RSS feeds are a great addition to your overall SEO strategy, say the experts at the Search Engine Strategies Conference in San Jose. Date: 2007-08-23 Trying To Measure The Web I've said it before and I'll say it again, I like what Quantcast is doing in trying to measure the web. Everyone complains about the inaccuracies of Alexa and other similar ranking tools, and they have good reason to complain. Date: 2007-08-16 How Fanatical Support(TM) can work for your business No more worrying about web hosting uptime. No more spending your time, energy and resources trying to stay on top of things like patching, updating, monitoring, backing up data and the like. And no more wondering if there's a better way to go about it all. Date: 2007-08-14 What Should We Look For In A Web Design Company? Dear Kalena... I've been reading your blog for a few months now and I just want to let you know how much I enjoy it. I have a few broad questions for you. Date: 2007-08-09 Writing User-Friendly Content The content of your website is your #1 sales tool. Pictures, tools, and other fun stuff can be important in making your site visibly and functionally appealing, but it is the content that sells. Date: 2007-08-02 A Hosting Environment for the Environment There's a problem with our planet's environment. We realize that we contribute to the problem with our datacenter emissions. While Rackspace doesn't claim to have the answer, we are committed to doing our small part toward the larger picture. It's going to take industry leaders like Rackspace to step up and admit there are much more environmentally friendly ways of doing things. Date: 2007-07-31 Do Visitors Trust Your Website? Let's face it. Internet shoppers today are smarter, more cautious, and understand that a website without credentials, support, and security can put them at risk. As a website owner, one of the greatest assets you can have is trust. Date: 2007-07-27 The Most Important Factors For Internet Marketing For number 10 in this updated series that was so popular the first time around, I must repeat something that seems obvious to me, but is seldom followed: everything... Date: 2007-07-26 Meet Online With WebEx Conduct unlimited online Meetings with up to 10 participants. Make presentations, demonstrations, review documents and share your entire desktop. Train, Collaborate, and Meet for one flat rate. Date: 2007-07-24 ClickTracks: Zero Tolerance for Click Fraud 20% or more of your pay-per-click budget may be lost to click fraud. ClickTracks' Click Fraud Report reveals PPC ads that are victims of click fraud. Use ClickTracks to get refunds and to adjust your campaigns to avoid click fraud. Date: 2007-07-17 Should You Fear 301 Redirects Hurting Your Rankings? SEO Question: I am considering moving my site to another domain name. Do I have anything to fear in moving it? What is the proper way to move a website to a new URL? Date: 2007-07-12 Evolution Of A Profitable Site The following is the three step process that I view as the best path for creating sustainable sites that are valuable, successful, and profitable. Date: 2007-06-28 Are You Gaining Website Balance? WI get concerned when how-to articles cite a single design, SEO, copy-writing or conversion strategy as the golden key to greater website sales. Date: 2007-06-21 LookSmart, The Power To Acquire More Customers With CPCs being driven up and customer service down, we must find alternatives online in order to compete, survive and thrive in today’s Pay-Per-Click search marketing environment. Date: 2007-06-19 The Economics Of Classification Everything that is added to a classification subtracts from what is already there, prompting the question: Has more been added than subtracted? Date: 2007-06-14 Increase your google rankings - Free If you have the right product... If you have the perfect solution to your prospects needs... Then the one thing you need is traffic! Lots and lots of targeted traffic to your website. Date: 2007-06-12 Increase Sales with adMarketplace Keywords AMP Keywords increases sales for thousands of online advertisers every day. No matter what your budget, you can drive high quality, low cost clicks to your online store or website. No minimum spend requirements. No fees. Date: 2007-06-05 How Important is the Homepage? Seth Godin, on his blog, wrote "Do you really need a home page? Does the web respect it?". Here is what he wrote: Human beings don't have home pages. Date: 2007-05-30 Start Working Together in Less Than 60 Seconds - Anytime, Anywhere Start working together the easy way with WebEx WebOffice. Access your key documents, data, presentations, and more.Your entire organization is more effective and stays connected — from the road, in the office, even from home! Date: 2007-05-29 Create Link-worthy Content Lately, I've been re-reading the masterpieces about creating link-worthy content. It is sometimes useful to recall what you know to be more efficient. Date: 2007-05-24 Drive Traffic From All Major Search Engines in just 48 Hours In 48 hours or less (many times the same business day!), your site will begin to show up in many of the web's most important search engines and content sites, including Google, Yahoo!, AOL, Ask.com, AltaVista, Excite, InfoSpace, NBCi, CNET and many others. No other service is able to match this claim. Date: 2007-05-22 For Profit Sites Have No Value Until They Rank If you are passionate, a site can have value without ranking, as rankings are a lagging indication of site quality, market timing, and/or marketing savvy. Date: 2007-05-10 Monitoring Your Server's Availability and Your Visitors' Website Experience Rest easy, business people. Our Advanced Reporting & Monitoring Bundle is just one more way we can help change the way you do business every day. You get the tools, the data and the confidence to optimize your sites. And that's one step closer to fully optimizing your business, which is what happens when you partner with Rackspace to provide your hosting solutions. Date: 2007-05-09 Naming Your Website To Drive Revenue A premium domain is relevant, easy-to-remember and drives customers to your business. Date: 2007-05-01 Q&A: Stopping Domains From Competing With Each Other Dear Kalena... We recently constructed an optimised e-commerce site for a customer which initially had some great ranking results on the primary domain name (a .com) which we wanted to promote for a global market as a brand name. Date: 2007-04-25 Meet Online With WebEx WebEx is the #1 provider of web meetings worldwide. With over 12,000 businesses using WebEx for online meetings and collaboration, you know you count on us to deliver. Date: 2007-04-24 10 Reasons Why You Should Keep Blogging Earlier this week Pete Blackshaw wrote a column in the entitled 10 reasons why he should stop blogging. So, should I stop blogging? Date: 2007-04-19 Increase Sales with adMarketplace Keywords AMP Keywords increases sales for thousands of online advertisers every day. No matter what your budget, you can drive high quality, low cost clicks to your online store or website. No minimum spend requirements. No fees. Date: 2007-04-17 Website Investment Balancing Short term you can do well with major holes in a website, but what do you need to have a successful long-term website? Date: 2007-04-04 Online Reputation Management Basics As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Date: 2007-03-28 Access Your PC Remotely With WebEx! Convenient and secure remote computing capabilities, from any PC or mobile device. Conveniently access files, programs and email whether you're at work, at home, on the road, or on vacation. Date: 2007-03-27 Online Video Success Depends on Content Strategy Andrew Foote of Peppercom has some sage advice for firms looking for success with viral video and social media as part of their internet marketing strategy... Date: 2007-03-16 Accelerate your Web business with Web CEO Get top visibility in search engines with Web CEO software package Date: 2007-03-13 Immediate Traffic From Digg-Like Sites Digg-style sites continue to go vertical into specific niches and markets. And they can generate a lot of free traffic if you use them and understand how they work. Date: 2007-03-08 Working For Clients Vs. Working For Yourself When I've chatted with more experienced SEO's, the one thing that becomes clear is that SEO's start working with clients, but many drop these to work for themselves. Date: 2007-02-22 Tired of being treated like a small fish? Capture those users at the moment they're searching for your products and services. Your ads will appear on LookSmart sites as well as our expanding distribution network on top tier partners: InfoSpace, CNET's Search, Mamma and more. LookSmart's AdCenter, is a robust straight forward platform that makes campaign management painless and includes an easy to implement API. Date: 2007-02-20 List Building - Signing Bonus When you implement the strategy of list building into your website design you are likely to find that customers can be highly motivated to provide their email addresses if they can gain a comfort level in the information, products or services you offer. Date: 2007-02-15 Create an On-site employee. SitePal 15-day Trial Offer SitePal allows you to easily design your own speaking character for your website. Using SitePal's powerful online editor, you can customize the character to your liking, add your audio message by using our Text-to-Speech or Record-by-Phone feature and publish it to any webpage in just minutes. It's easy and fun! Date: 2007-02-14 Does Your Designer Do SEO? Lee Odden has an brought an interesting issue to light in one of his latest blog posts. The issue at hand is client/web designer/SEO relations and responsibilities. Date: 2007-02-01 Why 100 Percent Conversion Is A Very Bad Thing Even within my own company, opinions vary dramatically about how useful web reporting (as opposed to analysis) actually is. Date: 2007-01-16 Why do 70% of online shoppers abandon their cart? Experience the power of advanced online selling today. Everything you do in your trial store can be integrated into your live online solution. Add products, customize your design, place and receive test orders, and much, much more! Date: 2007-01-12 When Social Media Attacks The social media concept has been in full swing ever since the recent Las Vegas PubCon. While the search industry was well aware of its existence, the idea of leveraging social media for promotional reasons was recently acknowledged as a legitimate aspect of SEM campaigns. Date: 2007-01-04 |
|