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Broaden Bonuses For Better Business
By Todd Kenovas
Expert Author
Article Date: 2005-08-15
Providing bonuses has become a key part of the online marketer's arsenal for a simple reason: they work. Since there are many ways to incorporate bonuses into your marketing strategy, limiting yourself to one or two could be hurting your bottom line.
Consider these dozen ways (plus two extras at no cost!) to use bonuses for more productive marketing:
1. To increase web site traffic, give regular time-limited bonuses. You could also make a game of it by connecting two or more bonues together. Ensure that part one is not quite so useful without the rest of the series.
2. Issue a bonus coupon to everyone who purchases your product. It can be a rebate on another item of your own or someone elses product gained through a joint venture.
3. Swap rebate coupons with other vendors to be used as direct or surprise bonuses.
4. Offer one of your branded products to other businesses in the same target market to use as a bonus. The other businesses get a free add on of value and you gain the gratis advertising.
5. Create a series of reports joined to your products and give them for free to all takers to use as bonuses.
6. Give bonuses to attract and maintain ezine subscribers or to grow forum membership.
7. Exchange merchandise with other marketers so you can offer bonuses that top the price of your own product.
8. Always indicate the value of your bonus, in your sales letter or in your giveaways to visitors or customers.
9. If you are promoting merchandise that will be shipped, include a downloadable bonus to give customers a quick reward for buying.
10. Lacking in bonus items? Here are some ideas. You could develop some by excerpting from your ebooks, or you might offer 30 minutes of consultation for a limited time. Or you could build a members only section filled with goodies, then offer it as a bonus to customers.
11. Reward your most valued customers. Give those who buy an expensive item a substantial surprise bonus. The bonus may reduce the impact of the big expenditure, create greater value for your product and stave off refund requests. And don't forget the veteran customers. Their loyalty is invaluable and should be rewarded.
12. Create a sense of urgency by providing specific bonuses for a limited period. You can do this with merchandise, services and newsletter subscriptions.
13. Since everyone likes a surprise, make use of this emotional grabber in a couple of ways. State a surprise bonus in your ad copy to help ensure the sale. As well, send a bonus that wasn't offered to increase customer satisfaction and encourage more purchases.
14. Join with other marketers to pool products and create a powerful, exclusive bonus package. Each of you can then use it to sell costly products.
About the Author:
Todd Kenovas is Marketing Manager for the targeted
Internet advertising
option, Webways Media. See http://www.webwaysmedia.com
for more information.
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