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Negative Blogging Just A Safety Valve?
By Andy Beal
Expert Author
Article Date: 2006-04-05
Elizabeth Albrycht asks the question...
Does this consumer commentary represent a safety valve, allowing them (us) to blow off steam, ease frustration etc. with little real expectation that something will change, that their problem will be solved? Or do consumers truly expect real change to occur or real action to be taken?
I personally don't think a business can ignore even a single negative blog post. They don't always have to respond either, but they sure need to keep an eye on it to ensure that single voice doesn't become a choir.
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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