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Have A Strategy When Creating Multiple Blogs
By Aurora Brown
Expert Author
Article Date: 2008-08-13
I was recently in a conversation with a colleague who is revamping their client's website. As he and I were talking, he asked an important question:
if you have more than one topic, should you create more than one blog and should these blogs stand-alone or be part of the client's website.
Lets take the example of a personal chef was wondering if it would be better to have one blog for wine, for example, and one for food on the new site he's setting up. Keep in mind for the purpose of this discussion, my examples are geared towards the average small to medium business (including start-ups), though they can really be applied across the board.
First off, I would advise him to keep it simple to begin with. In this case, divide and conquer does not apply. By creating two separate blogs, he would be:
1) dividing his power
2) Limiting the amount of content he will actually write. If you're not used to writing all the time, its going to be challenging keeping just one blog updates, let alone two.
And really, with content management systems like Wordpress, there are so many options, including multiuser, categories, pages... the list goes on.
Comments
About the Author:
Aurora Brown is the Social Media Manager and Editor-in-Chief for Authority Domains online marketing
company. She currently authors the Authority Domains Search Engine
Marketing Blog and is working on her first novel.
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