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Not Convinced Your Business Needs A Blog ... Still?
By Danny Brown
Expert Author
Article Date: 2008-09-24
Recently I wrote about why a business needs a website, regardless of whether it was a small or large business. The emphasis was on small businesses having a site as a method of cost-effective promotion and taking their company to a larger audience.
However, for businesses with a website, not having a company blog means you're missing out on just as many opportunities to connect with both your existing customers and potential ones. Additionally, you could also be ignoring an excellent method of extra income, which for a small business can be a lifesaver.
According to the latest report from blog search engine Technorati, the annual revenue from a professional blog can range from $6,000 per year to an impressive $75,000 per year. True, the higher figure needs you to have more than 100,000 unique visitors per month, but who's to say that's not feasible for a business blog?
If you have a company blog that's attracting a solid readership, you could find yourself being invited to host advertisements on your blog. This can generate a regular passive income for simply doing the same as what you currently are.
Another convincing argument to have a company blog is by looking at the figures Technorati supply on their initial report. 46% of bloggers are identified as professional bloggers - writing about the industry they work in, while not necessarily taking about their company's place in it. That could be 46% of your competitors reaching customers that your business wants and needs.
Still not convinced? Try these figures for size - according to the Technorati report, more than 77 million unique vistors read blogs every single month in North America alone. That's almost twice as many monthly visitors than popular social network Facebook. Now think of how many readers there are worldwide that you could connect to.
So, to recap:
- Between $6,000 to $75,000 per year passive income
- 46% of your competitors are potentially blogging
- 77.7 million monthly blog readers to target in the US alone
Even for a small business with a perceived limited online presence, it's clear to see that having a company blog offers an excellent opportunity to increase this presence. Perhaps it's time to stop reading and start writing.
Comments
About the Author:
Danny Brown is the owner of Press Release PR, a boutique PR agency specializing in search engine optimized press releases and promotional campaigns for the Web 2.0 world. He is also a guest author on Web Analytics World. You can read more of Danny's articles and opinions at his PR agency blog.
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