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Driving Traffic To Your Business With YouTube Videos
By Patrick Hare
Expert Author
Article Date: 2010-04-14
Even though most of our SEO advice relates to getting traffic to your own website, you can still make sure your message gets out to the general public via YouTube. YouTube videos can be optimized so their titles show up in search engine results for popular topics, or specialized niche issues.
If you have a local presence, you can even create your own brief "commercial" that can show up when people are searching for location-based services.
The best part of creating a YouTube video is that you don't actually need a camera to make it happen. If you can put together a PowerPoint presentation, you can convert it into a video for YouTube. There is software that does this for you, and even lets you add music or special effects. Furthermore, you may already have free software on your computer that would let you create a video slideshow out of several digital pictures, so you could do a very low budget production that shows your business to the world.
What should you put into a video made with a few frames or PowerPoint slides? For one thing, you can put your phone number and website address at the bottom of each slide in the same location so someone can contact you without having to watch the whole video. You can show a selection of your products for sale, or example of services rendered. For instance, if you're a bathroom remodeler, you can show pictures of various bathrooms, or some "before and after" shots.
YouTube Videos are the perfect addition to a Google Local business profile, especially since Google lets you integrate your YouTube video into your Local Business Center settings. If you are more artistically inclined, or have a relative who it willing to make a video for you, you can put several messages about your company out on the web. By ensuring that your video's title includes your product, location or service (for instance: "Fishing Boat Rental Key West") you can get more visibility online.
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About the Author:
Patrick Hare has been managing online and offline marketing projects since 1999. From 2005 to present, he has been with Scottsdale Arizona's Web.com Search Agency (formerly Submitawebsite). Patrick provides Search Engine Optimization and Marketing advice to in-house customers and Web.com Jacksonville’s web design group.
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